Purpose for the Job

We seek a dynamic Account Executive - Digital Sales at Minet Insurance Brokers Kenya, dedicated to crafting and driving digital sales strategies for Motor, Medical, Life, Pensions, SME, General Insurance, and Home Insurance products. Your role will be pivotal in generating revenue by leveraging various Digital Solutions assets in line with our Retail and SME strategy.

Duties and Responsiblities

• Sales Growth & Strategy Implementation: Achieve individual sales targets by implementing digital sales strategies to increase customer acquisition, retention, and revenue generation.


• Digital Monitoring & Data Analytics: Conduct daily and weekly analytics on digital leads, application downloads, user activities, and sales conversion rates. Create and optimize customers' buying funnels through insightful data analysis.


• CRM Management: Diligently upload, update, and manage prospects and leads on our CRM platform, ensuring timely and accurate follow-ups.


• Marketing Collaboration: Work hand-in-hand with the marketing team to develop and launch compelling digital campaigns across various platforms, including social media.


• Market Insight: Regularly conduct market research to stay ahead of industry trends, competitor activities, and emerging opportunities in the digital insurance space.


• Client Relationship Building: Foster and maintain robust relationships with clients, providing ongoing support, product recommendations, and personalized consultations.

Key Competencies

• Respect & Accountability: High regard for colleagues coupled with a strong sense of responsibility for your work and contributions to the team.


• Multitasking Ability: Capability to efficiently juggle and contribute to multiple projects simultaneously with moderate supervision.


• Problem-Solving Skills: Apply objective judgment, technical skills, and past experience to address and resolve business challenges effectively.


• Continuous Leaing: An eageess for ongoing knowledge acquisition and sharing, with an understanding of the impact of your decisions.


• Proven Experience: Demonstrable track record in sales and business development within the insurance, financial sector, or FMCG industry.


• Technical Proficiency: Adept with CRM systems, Microsoft Office, and other relevant software tools with a strong grasp of digital marketing strategies.


• Communication Skills: Outstanding interpersonal and communication abilities with a knack for building and sustaining client relationships.


• Autonomous & Team Player: Ability to seamlessly work independently or collaboratively within a team, showcasing self-motivation and goal orientation.

Knowledge And Skills Required

• Experience in digital sales or customer service using various platforms including chat, online quoting, email, and virtual appointments is preferred.


• Familiarity with computer-based documentation or CRM software for tracking inquiries.


• Excellent written communication skills, with the ability to interpret and respond to clients’ needs effectively.


• Attention to detail and adherence to established productivity and quality standards are crucial.

Professional and Academic Qualifications

• A Bachelor’s Degree in business, marketing, or a related field is required.


• A Diploma in Insurance will significantly enhance your candidacy.