Job Description

Our Client, Africa Merchant Assurance Company Limited (Amaco) are looking for a Sales and Marketing Manager.

He/she will be responsible for promoting the company’s businesses, services, products, and brand awareness.

Job Purpose and Key Responsibilities

• Establish positioning, identify target audiences, and develop sales and marketing plans with specific objectives across different channels and segments


• Development and generation of new market business leads & pricing strategies


• Promote the company’s products & services to increase market share, increase brand awareness
  and oversee the company’s attendance at major industry‐related events.


• Identifying and implementing innovative sales strategies, business development, and coordination of marketing activities


• Oversee the design, branding, advertising, and production of promotional materials such as website and brochures


• Analyzing market trends, preparation of forecasts, and liaising with third‐party marketing agencies


• Development and management of the marketing team’s budgets


• Promoting strong client engagement, retention, and attraction strategies


• Provide leadership, direction, mentoring, and professional development to the sales and marketing team


• Establish and maintain business partnerships with key stakeholders both internally and externally

Requirements

• Bachelor’s Degree in Marketing, Communication, Business Administration, or any related field from a reputable institution


• Master’s Degree in a relevant field will be an added advantage


• Marketing Society of Kenya, Chartered Institute of Management Professional qualification or its
  equivalent from a recognized institution


• Member of MSK, CIM, or relevant professional body


• Min. 8 years of work experience with a minimum of 3 years as a Sales and Marketing Manager,
  preferably in the insurance or banking sectors


• Experience in identifying and developing new market opportunities


• Extensive knowledge of marketing strategies, channels, and branding


• Strong commercial business acumen with an innovative and entrepreneurial mindset


• Demonstrated ability to communicate effectively at all levels of the company including reporting to the Board of Directors


• Excellent communication, interpersonal, and client relationship skills


• High level of integrity; Able to maintain utmost confidentiality of information in their possession


• Exceptional analytical and problem‐solving skills


• Strong organizational and creative thinking skills


• Excellent leadership, team building, decision making, and presentation skills

Application Process:

Kindly visit: https://www.racg.co.ke/html/?p=careers to register your career profile or submit your
application to recruitment@racg.co.ke not later than Friday 16th December 2022.

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