Job Summary

The role holder will be responsible for marketing, customer service, public relations, operations, management and overall running of the branch. The role performs oversight functions to other core duties and staff within the assigned branch.

Key Responsibilities

• Marketing strategy formulation and implementation for the region in line with overall company objectives


• Contribute to the development of operational policies for the achievement of corporate plans as stipulated in the Business Strategy


• Comply with and keep abreast of established policies, procedures, and applicable regulations in the branch operations for monitoring of business activities.


• Lead in maintaining and improving customer service by implementing Heritage’s customer experience standards to achieve customer satisfaction.


• Communicate management goals and objectives to staff through branch meetings.


• Ensure staff are well supervised, trained and developed to be technically competent to perform their duties.


• Ensure that the Performance Management process is embraced and continuously carried out for effective and efficient


• service to our customers with a view to achieve overall company business goals.


• Ensure branch profitability.


• Manage direct/individual clients’ sales, corporate and intermediary sales.


• Identify/ develop new business opportunities and intermediaries.


• Achieve branch revenue budget and growth targets.


• Management of renewals/ business retention


• Ensure recruitment, training, and licensing of intermediaries.


• Excellent customer service and complaints handling


• Manage credit control/ premium collection.


• Maintain the Branch cash book.


• Market research and intelligence


• Ensure accurate and competitive quotations are prepared and delivered promptly to prospective clients, brokers, and agents.


• General management and administration of the branch office


• Foster and maintain good corporate image through liaison with all competitors, intermediaries, and the general public.


• Establish and maintain a good relationship and high public relations with intermediaries and clients, including visitations.


• Maintain close liaison with other departments in the Company.


• Ensure safe custody of the Branch’s fixed assets by maintaining an asset register and appropriate insurances.

Qualifications

• Bachelor's degree in insurance, Marketing, or other business-related discipline


• Diploma in Insurance (ACII or AIIK)


• Member of Cll or IIK

Experience

• 10 years’ experience in the insurance industry, 3 of which should be in branch management.


• Knowledge of intermediaries in the branch region and good business relationship with them.

Competencies

• Good grasp and understanding of sales and marketing general insurance products.


• Understanding direct, branch network and alternative distribution channels


• Knowledge of insurance products


• Excellent market and industry knowledge and trends of insurance sector


• Knowledge of insurance regulatory requirements


• Knowledge of underwriting processes, procedures, and concepts


• Stakeholder management skills


• Good knowledge of the branch region and its surroundings


• IT literacy


• Formulating strategies and concepts


• Entrepreneurial and commercial thinking


• Planning and organizing


• Relating and networking


• Working with people


• Adapting and responding to change


• Deciding and initiating action


• Persuading and influencing


• Presenting and communicating information


• Leading and supervising


• Creating and innovating


• Adhering to principles and values


• Achieving personal work goals and objectives