Job Description

Terms of Reference (TOR)

Re-advertised

Call for Consultants: Brand Development for SMEs in Northern Kenya

Position: Short Term Consultants – Branding & Creative Designing Specialist

Location of SMEs: Turkana, Isiolo, Marsabit, Garissa, Wajir Counties

Program: USAID Livestock Market Systems Activity

Recruiting Organisation: Smart Regional Consultants Limited

Type of SMEs: Various in the Livestock Value Chains

Type of Consultants: Individual Consultants

1. Program Background: The USAID Kenya Livestock Market Systems (LMS) Leader with Associates (LWA) program is a $45 million, five-year program (2017-2022) implemented in 5 counties of Northern Kenya (Isiolo, Garissa, Marsabit, Wajir and Turkana).

It is focused on strengthening community resilience and overcoming poverty, household hunger and chronic undernutrition through: expanded and viable economic opportunities; improved systems, institutions, governance; and human capital.

The Program comprises of Leader and Associate Awards with the objective to maximize local capacity to plan and manage integrated resilience programming and foster collaboration with other implementers to achieve significant and lasting social change.

The Expanding and Diversifying Viable Economic Opportunities in Northern Kenya Associate Award 1 (AA1) led by ACDI/VOCA with partners Mercy Corps, The BOMA Project, and Smart Regional Consultants (SRC) provides market-based pull by facilitating a more competitive, commercialized livestock value chain for pastoralists that are moving up in the livestock market system and, by creating viable, diversified livelihoods opportunities for those that are moving up or moving out of the sector.

The AA1 design builds vibrant market systems in livestock and other viable industries, enabling households to generate more income within the sector and to diversify into other income sources.

By increasing and diversifying income sources, households –with a focus on youth and women– build resilience and create sustained pathways out of poverty.

The three objectives that comprise the pull structure of AA1 are:

1) expanded and diversified viable economic opportunities;

2) strengthened institutions, systems and governance; and

3) collaborative action and learning for market systems change.

Smart Regional Consultants (SRC) is a leading business support and advisory services consulting firm in Kenya with experience working with SME’s and small holder farmers in various agricultural value chains.

SRC has over the years developed on-ground competency by working closely with SME’s using our heavily engaging and client focused consultancy methodology which involves one on one business coaching and mentoring of SME’s, hand-holding the business owner to profitably run the enterprise so that their businesses can compete in larger commercial markets.

SRC provides a pool of qualified consultants in various technical areas to support our client’s growth strategy to leave behind a sustainable support platform for the benefit of the client.

SRC, working under USAID Kenya Livestock Market Systems Activity, seeks consultants who will work with the SMEs under the LMS program to develop brand strategies and materials for the respective businesses.

2. Assignment Overview

We are supporting SMEs to develop unique brands and effective branding strategies that will drive their businesses growth.

It is therefore imperative that the branding designs developed reflect the essence and vision of the businesses.

We therefore seek through this TOR Technical Assistants (TAs) for branding and digital marketing specialists to develop a Brand Identity for each selected SME.

2.1 Deliverables

The consultant will;

• Undertake consultation with the target SME(s) and present 3 sample Logos to select from and an application guide to include but not limited to stationery, banners, hats, t-shirt, business premise signage, social media landing pages (Website, Twitter, Facebook, Instagram etc) etc. in line with the vision and mission for select SME(s).


• Provide a quote for production of samples of the above branded materials per SME


• Soft copy of each SME logo, signage, stationery etc. as per point 2 above all in high resolution and ready to print format to allow future use


• Recommendations on any additional identified needs and recommended next steps for effective brand presence for each target SME including brand launches insights for each SMEs

3. Timeframe

The consultant will work with SRC staff to define the workplan. We expect the assignment to be commence in March 2021 and be completed by 31st May 2021.

4. Qualifications

Ideal candidates for this assignment are expected to have experience in;

Academic and Other Professional Experience Required

• Qualifications in any relevant academic field including business-related fields, sales and Marketing etc with academic qualifications (PhD, Masters, Degree, or Diploma) and a minimum 2 years’ and above experience.


• Member of a sales or marketing professional body e.g. Marketing Society of Kenya (MSK) or other will be an added advantage.


• Has experience developing brand strategies for SME’s.


• Experience with startups will be an added advantage.

Functional Description / Experience

• Brand strategy development, identifying marketing strategies and creating marketing plans


• Creation and execution of retail driven events and promotions, designing and printing of promotional materials


• Website services to enhance online brand awareness


• Social media marketing expertise


• Development of design briefs through research from SME to inform creative development of each SME’s corporate and commercial materials


• Conceptualization of design and production of all SME’s corporate material in soft copy to approved standards


• Ensuring artworks developed facilitate marketing initiatives according to SME’s specification before production


• Experience working with startups of the same nature will be an added advantage.

To Apply:

Interested and qualified individual consultants should send their proposal (Maximum 5 pages) that includes the following:

• Profile


• Past experience of work undertaken in brand strategy development. -Provide images (and or links) of brands developed with the contacts of relevant referees to the same.


• Approach and methodology of undertaking the assignment.


• CV of the designer.


• Professional fees to be charged per SME as per deliverables indicated in 2.1 above.


• Quote estimate for production of samples of the branded materials for each SME as indicated in 2.1 above.

Submit to recruitment@srctech.co.ke.

In the subject line, please indicate Brand Development for SMEs in Northern Kenya.

Applications must be sent no later than 3rd March 2021 close of business.

SRC will shortlist Proposals and only shortlisted candidates will be contacted by 10th March 2021.

For more information on SRC, please visit the website http://www.srctech.co.ke/

SRC is an equal opportunity employer.

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