Job Description

Business and Marketing Plan Consultancy in Kenya 2019

Career Employment Business and Marketing Plan Consultancy Nairobi Kenya April 2019 

Ndithini Community Development Association

Request for Expression of Interest (REOI)

Business and Marketing Plan Consultancy

Reference: NCDA-RFQ0018/03/2019/4802 – KEN

Background Information: The Nditihini Community Development Association (NCDA) established in 2004 and registered in 2005with a Vision for a united Ndithini where everybody has a voice, opportunity and respect for his or her rights and a mission “to enhance unity and empowerment of Ndithini community (residents and diaspora) to participate, contribute and take collective responsibility in identifying and implementing development programs and addressing general and specific issues of concern to the area.”

The organization has grown from strength to strength, increasing its members to approximately 4,500 covering the entire Ndithini location. The association runs various projects and programmes, the most vibrant of which is the Village Bank.

As the organization grows, now is time to step back and reflect on the strengths of the organizations and areas for improvement to enhance the growth path.

In order to support the community in this venture, Ndithini Community Development Association is looking for a consultant to undertake Marketing and Business Plan training so as to enable the group to improve market linkages by exploring and utilizing the resultant report on this venture.

The output of the assessment is intended to put in place a plan to guide future operations and a plan for expansion including: comprehensive plan for growth and expansion, exposure to other markets, ascertain the current organisation position in comparison to other BMUs by undertaking SWOT Analysis and ability.

Goal of the Consultancy: The overall goal is to contribute to the realization of a practical expansion plan by enhancing the group to improve market linkages.

The specific objectives:

• Propose guidelines for growth and expansion of membership


• Identify current strengths and opportunities that will help mitigate some of the identified threats and weaknesses in a bid to have a competitive advantage over competitors


• Identify and recommend the best marketing strategy

Responsibilities of Ndithini Community Development Association

The Association will provide the consultant with relevant available reports and other documents related to the assignment and will provide any information pertinent to the consultant’s work.

The management committee/enterprise manager will supervise and provide technical guidance to the consultant where necessary.

Responsibilities of the consultant

• Constitute a technical team that is responsible for undertaking the activity


• Collation of necessary primary and secondary data for development of the Business and Marketing Plan


• Develop the final report and submit to the assembly/community for approval

Implementation Arrangements

Timing: It is envisaged that the services will be provided for a period of two weeks

Reporting Requirements

The consultant will work under the guidance of the board of management and the Enterprise Manager and will draft a report to the team during the activity period, for review.

The consultant will be required to submit 2 copies of the final report in an acceptable format to Ndithini Community Development Association through the Manager.

Requirements for Consultancy

• Certificate of registration


• Proof of experience in Business and Marketing Plan consultancy services


• Valid KRA compliance certificate


• Curriculum Vitae of Lead Consultant (s) for the exercise, and, confirmation of their availability if work is offered


• Past experience in undertaking Business and Marketing Plan for fish farmers is an advantage

The consultant shall carry out the study in a professional manner in keeping with accepted standards, using qualified staff with the necessary expertise.

The Consultant shall endeavor to implement the assignment with diligence and within the time frame agreed upon in the contract.

Consideration for applications

• A company profile, including demonstrated ability to conduct this assignment, and specifying the relevant area of expertise in conducting Business Planning


• An elaborate approach and methodology, of carrying out the assignment


• Expected consultancy fee in Kenya Shillings


• Updated curriculum, vitae of the consultant (s) who will undertake the work that clearly spells out qualifications and experience.


• Reference contact of at least 3 organizations who have recently contracted the firm/consultant (s) to carry out similar or related assignment

Ndithini therefore invites qualified and interested consultants who meet the above listed minimum requirements to submit their expression of interest by April 19 2019 at 5.00pm through email: ndithinicommunity@gmail.com; cc n.ekomwa@cezam-usadf.org

The subject line should read BUSINESS AND MARKETING PLAN

Only shortlisted firms/consultants will be contacted, but contacts of those unsuccessful will be kept in our database for future considerations when similar opportunities arise.

E-Mail:ndithinicommunity@gmail.com

Physical Address: Kiatineni Market, Kiatineni Sub-Location, Ndithini Location, Ndithini ward, Masinga Sub-County, Machakos County.

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