Competitor Intelligence Analyst at BURN

  • Published date: October 30, 2023
  • Category: Administrative & Office
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description



  • BURN is looking for a Competitor Intelligence Analyst who will play a pivotal role in gathering, analyzing, and disseminating intelligence on our competitors to drive informed decision-making and maintain our competitive edge in the clean cooking industry.

  • The individual will work closely with cross-functional teams to provide insights and recommendations that will guide our product development, marketing, and business strategies.


Duties and Responsibilities


Competitor Analysis:



  • Research and track our competitors' activities, strategies, and product offerings globally across the cookstove industry and any other related industry.

  • Identify and monitor emerging competitors, potential threats, and opportunities in the market.

  • Analyze competitor strengths, weaknesses, opportunities, and threats (SWOT analysis).


Market Research:



  • Stay up to date with market trends, consumer preferences, and regulatory changes that could impact BURN's competitive position.

  • Work with the MR team to gather data on pricing.


Data Collection, analysis, and Insights generation:



  • Collect, organize, and maintain a database of competitor information, including financial data, product specifications, and market share.

  • Analyze data to provide insights into competitor performance, market positioning, and potential areas for growth.

  • Generate insights that can be used for decision-making and to create strategic plans.


Reporting and Communication:



  • Prepare regular reports and presentations for senior management and cross-functional teams, highlighting key competitor insights and recommendations.

  • Collaborate with internal stakeholders to ensure that competitive intelligence is integrated into strategic planning.


Competitive Strategy:



  • Work closely with the strategy and product development teams to develop strategies that capitalize on competitive weaknesses and opportunities.

  • Support in strategy execution.

  • Provide input on pricing, product features, and marketing tactics based on competitor insights.


Ethical Standards:



  • Adhere to ethical standards in gathering and using competitor intelligence, ensuring compliance with legal and industry regulations.


Benchmarking:



  • Comparing our products and offerings against the competition and recommending areas of improvement.


Skills and Experience



  • Bachelor’s degree in business, Marketing, or a related field; advanced degree preferred.

  • Proven experience in competitor intelligence, or strategic analysis, with a minimum of 5 years in a relevant role.

  • Strong analytical skills and the ability to interpret data to generate actionable insights.

  • Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner.

  • Knowledge of the clean cooking space/ industry is a plus.

  • Proficiency in data analysis tools and software.

  • Ethical and responsible conduct in handling sensitive competitive information.



 

Method of Application


Interested and qualified? Go to BURN on burnmanufacturing.applytojob.com to apply

 

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