Job Description

Copywriting and Digital Marketing Specialist Job in Nairobi, Kenya 2019 

Indepth Research Institute

Position: Copywriting and Digital Marketing Specialist

Location: Nairobi, Kenya.

We are Africa’s leading capacity building and consultancy firm offering technical consultancy and training services designed for individuals and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Copywriting and Digital Marketing Specialist to channel all communications, both internally and externally on full time basis.

Responsibilities:

Our ideal candidate should:

• Familiarizing themselves with the products, target audience and competitor activities in the market.


• Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on social media platforms.


• Propose copy concepts and present underlying strategic thinking to business leaders


• Writing various copy options and modifying copy until the objective of a campaign is achieved


• Write high-engagement social media content that reflects our brand’s


• Produce error-free content that adheres to the company’s style guidelines


• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts


• Simultaneously manage multiple projects with short deadlines


• Working with creative teams to ensure that the visual elements of the webpage complement the words;


• Identifying fresh and interesting angles for your articles;


• Writing for web pages and blogs, social media, e-books, slogans, and video script;


• Editing your own and others’ writing;


• Working with your team to review the impact your work has had;


• Assist in designing digital media campaigns aligned with business goals.


• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.


• Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).


• Respond to and positively engage those who may contact the company via digital channels.

Qualifications

• Be skilled in writing clear, concise and grammatically correct copy


• Experience working with Adobe Creative Suite


• Degree in Journalism, Communications, Design and Public Relations or any other related course.


• At least 1 year Experience in Copywriting and Digital marketing in the areas of mass emails, social media, SEO/SEM, blogging in any fast-paced company.


• Solid understanding of SEO concepts


• Previous blogging and writing experience a plus


• Should be self-motivated and able to work without supervision.


• Must be result oriented and someone who is able to work under pressure.


• Strong analytical skills and data-driven thinking, up-to-date with the latest trends and best practices in online marketing and measurement


• Ability to take initiative, employ good judgment, and manage projects from beginning to end

How to Apply:

If you meet the above criteria, please send your application letter and CV to hr@indepthresearch.org with the subject title ‘Copywriting and Digital Marketing Specialist’.

Only shortlisted candidates will be contacted.

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