Job Description

Job Title: Country Marketing and Communications Manager

Job Overview: The role is responsible for collaborating with the CORP HO and internal stakeholders to develop and implement Marketing & Communications strategies within the assigned Country, as well as measuring the effectiveness of initiatives and campaigns.

The role holder is also responsible for managing the end-to-end cycle of all customer experience touchpoints and implementing cross-functional initiatives to enhance the customer’s journey.

Roles and Duties:

• Lead and drive the development and implementation of Marketing & Communications within the assigned in line with the overall MarCom strategy


• Build a robust brand across all channels that understands its customers across the Country


• Oversee and execute initiatives for the branding strategy, while ensuring consistency in branding across our client’s Retail


• Contribute to the development and implementation of branding policies and guidelines for the brand in line with the Country requirements


• Deliver best in class customer experiences & build a customer obsessed culture by analysing customer needs and providing recommendations


• Lead and drive the design and implementation of customer experience programs across the Country


• Oversee the identification and development of customer service management best practice


• Develop our client’s brand communication strategy and plans for local country operations– while ensuring the alignment from key leaders and internal clients. Oversee execution of the plans, evaluate their success and report results.


• Ensure adherence to our client’s communication plans with the communications strategy, plan, guidelines, policies & processes of our client.


• Engaging new and existing audiences on social media channels to ultimately drive awareness, engagement, acquisition and retention of customers through branded content, story-telling and content syndication


• Drive & support business decisions and MarCom strategy development within the assigned Country based on customer insights utilizing innovative assessment techniques


• Drive effective planning and implementation of loyalty programs across the Country


• Identify the key performance indicators, and monitor and assess the return on investment (ROI) of current and existing loyalty programs


• Oversee the development of a process to monitor customer issues and feedback to better understand key concerns


• Oversee the implementation of customer satisfaction and experience surveys to help identify specific customer satisfaction drivers


• Oversee and lead the execution of creative projects across the Country to ensure that designs deliver a consistent look and feel and are in line with the set brand guidelines


• Ensure regular store audits are conducted to ensure that branding guidelines are in place


• Drive the implementation and execution of Monetization and Marketing Operations strategies and campaigns within the assigned Country


• Streamline monetization and manage the end to end across all channels within the assigned Country


• Ensure the implementation of the performance management process


• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles


• Identify training needs and coordinate with the HC department to ensure facilitation of training requirements


• Oversee the development and implementation of on the job-training


• Ensure constant availability of the required competent staff to support the organization in meeting all its responsibilities, plans, and objectives


• Provide inputs while developing our clients Retail’s corporate policies and relevant procedures, and monitor the implementation


• Developed and implemented brand management initiatives


• Identification of customer concerns


• Developed initiatives to improve customer experience


• Resolved complaints in a timely manner


• Successful implementation of initiatives


• Customer satisfaction


• Upholding brand image

Qualifications and Skills:

• Bachelor’s Degree in Marketing , Business Administration, Commerce or relevant


• MBA in the same field advantage


• 15+ years in a similar position


• 5+ years in retail business is preferred


• Strong analytical and technical skills


• Project management


• Strong communicator and presentation skills


• Excellent organizational and time management skills

Application Procedure:

Interested and qualified applicants should submit their applications through the link below.

https://form.myjotform.com/91911365265560?path=Apply

The interested candidates should apply not later than 5:00 pm, 14-07-21.

Only shortlisted applicants will be contacted.

Q-Sourcing Servtec is an equal opportunity employer.

Any solicitation will lead to disqualification

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