Job Description

Sales & Marketing Jobs In Kenya.

Title: Head of Digital Marketing – Hospitality, 

Industry: Real Estate,

Location: Nairobi,

Gross Salary:  Ksh 100,000-150,000,

Our client is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa. They are seeking to hire an energetic, creative, smart and passionate individual who can help grow the brand. He/she will be responsible for planning and managing all marketing aspects of the hospitality arm of the business. He/She will also be responsible for the business development of their assigned products.

Key Responsibilities

• Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers. 


• Content Creation: Ability to create content and work with content creation agencies to showcase our entities. 


• Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines. 


• Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more. 


• Website Management: Review the website weekly and make changes as and when required. 


• Have an understanding of SEO. 


• Must be able to create packages and offers to attract the retail market / . 


• Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s. 


• Grow our partnerships with travel agents. 


• Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions. 


• Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus). 


• Rolling out marketing plans and product campaigns. 


• Leading creative projects including but not limited to photo shoot/ video shoots for product ads. 


• Conducting social media audits to ensure best practices are being used. 


• Respond to all issues with prompt attention. 


• Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues. 


• Performing administrative tasks to ensure the functionality of marketing activities. 


• Updating databases, spreadsheets, and inventory lists. 


• Preparing promotional presentations and organizing promotional events. 


• Building strong relationships with customers. 

Requirement and Qualifications

• Bachelor’s degree in Marketing or related field 


• 3 years’ experience in marketing, hospitality industry 


• Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize 


• Conversant with OTAs 


• Entrepreneurial spirit with demonstrated creativity & innovation in business 


• Ability to learn quickly and manage workload in a demanding environment 


• Experience with Microsoft Office (Word, Excel, PowerPoint) 


• Outstanding communication skills with a strong attention to detail 

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