Job purpose:

• Improve the Lubricants customer experience and internal employee experience.


• Leverage Lubricants data analytics extracted from different platforms to improve and synergize digital and marketing strategies


• Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo Energy Operating Units and export countries


• Design Consumer growth strategy driving implementation of the agreed action plan within Vivo Energy Operating Units


• Ensure brand consistency in messaging across channels


• Coach and mentor Marketing community through instilling the right capabilities and skills to manage Consumer's satisfaction

Principal Accountabilities:

• Project management and project delivery from Central to Local, traffic and operations


• Consumer insights management to feed growth strategy


• Digital design and production ; translate Marketing brief into Digital / IT requirements . Ability to interact and understand Digital IT requirement to drive effective project delivery


• Digital Marketing and Data Analytics


• Copywriting and content strategy


• Engaging and acquiring new customers using proven and successful techniques/approaches from the best in class FMCG companies


• Working closely with Communication agency and leading innovative and profitable campaigns.


• Using consumer insights to build the marketing campaigns.


• Managing marketing budgets and ensuring the resources are optimized.


• Working closely with the rest of the Lubes marketing team and other Consumer categories (Fuel and CR) to ensure a coordinated approach to marketing campaigns.


• Developing and coordinating marketing campaigns alongside consumer partners.


• Monthly reviews of all campaigns and consolidating for report to Senior Leadership.


• Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks


• Lead the Lubricants Digital transformation : strategy and action. Centrally designed , locally implemented


• Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.

Requirements

• Post graduate degree in marketing or other relevant area of study


• Previous experience as a consumer marketing manager essential.


• Digital projects implementation experience is required


• Passionate and driven marketing manager with up to date knowledge of latest marketing and digital techniques.


• A minimum of 12 years marketing experience ideally in the FMCG sector


• A self-starter who is detail and action-oriented, organized, resourceful, and collaborative


• Strong interpersonal skills are required, with a win-win approach to collaboration and relationship-building


• Able to handle multiple projects and meet deadlines in a fast-paced environment with strong follow-up skills