Job Description

Job Vacancy: Digital Marketer

As a Digital Marketer, the candidate will be tasked with creating and executing digital marketing strategies that drive brand awareness and traffic to all our online platforms.

By staying up-to-date on the latest industry trends and technologies, you will be able to recommend new tactics that enhance our marketing efforts.

Key Responsibilities:

• Plan and execute impactful email marketing campaigns, using segmentation, personalization, and testing for optimal results


• Develop a comprehensive digital marketing strategy that aligns with company’s overall marketing objectives and goals


• Manage and optimize our website and digital platforms for an optimal user experience, search engine ranking, and conversion


• Create and schedule engaging content for our social media presence to appeal to our target audience


• Conduct targeted online advertising, including search engine marketing (SEM) and display advertising, to drive traffic to our website and social media channels


• Collaborate with internal teams to create and execute digital campaigns effectively


• Analyze campaign performance using analytics and data to make informed decisions and adjust strategies as needed


• Stay informed on industry trends and technologies, and recommend new tactics to enhance our marketing efforts


• Manage all database segmentation to accurately target audiences


• Represent the company in a manner that strengthens our brand and improves our online presence

Qualifications:

• Bachelor’s degree in marketing, advertising and or related field


• 3 + Years of experience in digital marketing, with a focus on hospitality


• Proven track record of managing and executing successful digital campaigns


• Strong understanding of digital marketing tools and technologies


• Knowledge of e-commerce, SEO/SEM and social media advertising

Skillsets

• Digital Marketing strategy


• Campaign management


• Web Management


• E-Commerce


• SEO/SEM


• Social Media Advertising


• Email Marketing


• Analytics and Data Analysis

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience, kindly send your detailed CV quoting the job title on the email subject “Digital Marketer” to: Martin@jantakenya.com by or before 27th February 2023.

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