Job Description

Digital Marketer Jobs vacancy in Nairobi, Kenya 2019

Career Employment Digital Marketer Nairobi Kenya May 2019 

Job Title: Digital Marketer

Location: Nairobi

Job Brief: Our client is a distributor of alcoholic products. They seek to hire a Digital Marketer join their growing team to develop, implement, track and optimize their digital marketing campaigns
across all digital channels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Degree in IT, Marketing or other related fields


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply

Those interested and are immediately ready to take up the position should send their applications & detailed CV clearly indicating their expected remuneration, daytime telephone contacts and addresses of three referees.

Email your applications to

Applications should be done on or before Saturday 11th May, 2019.

Only the shortlisted candidates will be contacted.

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