Digital Marketing Associate at SunCulture Kenya Ltd
- Published date: April 26, 2021
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Reporting to: Senior Manager – Marketing
About SunCulture
Founded in 2012, SunCulture’s Vision is to build a world where people take control of their environment in rewarding sustainable ways. SunCulture does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570 million smallholder farming households. Over the last 5 years, the company has grown significantly and now employs 100+ people around the world.
About the role
SunCulture is looking for a qualified Digital Marketing Associate who will ensure the digital platform is top-notch. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture’s mission and vision. Reporting to the Senior Manager – Marketing, the ideal superstar will be focusing on end-to-end digital marketing of all SUnCulture products.
Key Responsibilities
- Be tech-savvy in implementation, tracking, and measurement of digital marketing campaigns rolled out
- Advise on any paid media strategies that are worth an investment and attract ROI
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Maintain regular measurement of the ROI of campaigns
- Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
- Ensure all digital marketing activities are scheduled and operate within the budgetary allocation
- Plan and project manage multiple online campaigns across multiple platforms
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc)
- Plan, execute, monitor & optimize keyword selection and audience targeting
- Write attractive and concise copy for adverts
- Curate social media content alongside the rest of the team.
- Handle queries on social media platforms and ensuring customers perceive the brand in a positive way
- Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned.
- Constant optimization of the social media platforms
- Assist in posting and optimizing Google My Business profiles for all SSCs
- Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
- Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.
Does this sound like you?
- Minimum of Bachelor degree in marketing and at least 2 years experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Method of Application
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