Job Description

Digital Marketing Manager Tours and Travel Jobs vacancy in Kenya 2019

Career Employment Digital Marketing Manager Tours and Travel Nairobi Kenya March 2019

Job Description

Reports To : Managing Director

Responsibilities:

·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·         Design, build and maintain our social media presence

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Manage information technology and computer systems

·         Plan, organize, control and evaluate IT and electronic data operations

·         Manage IT staff by recruiting, training and coaching employees, communicating job expectations and appraising their performance

·         Design, develop, implement and coordinate systems, policies and procedures

·         Ensure security of data, network access and backup systems

·         Identify trends and insights, and optimize spend and performance based on the insights

·         Brainstorm new and creative growth strategies

·         Plan, execute, and measure experiments and conversion tests

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimize user funnels

·         Collaborate with agencies and other vendor partners

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

·         BS/MS degree in marketing or a related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B and multivariate experiments

·         Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·         Working knowledge of ad serving tools (e.g., DART, Atlas)

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

How to apply  :

Applicants can send their CV and state the position applied for in their subject of the email to us before 8th April 2019. 

. Kindly do not apply if you do not meet minimum requirements. 

·         RecoursFour Kenya Consultants Limited

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