Job Description

Job Description/Requirements

About Us
Tire World LTD is East Africa’s leading automotive parts and tyres distributor. Some of our renowned brands are, MAXXIS TYRES, CST TYRES, EUROL OILS and BOST BATTERIES.

Our Vision: To become, the leading automotive solution provider with a strong global brand identity which earns the devotion of our employees as well as our customers. Our Brand, Maxxis, a truly global product already, and our vision, adding to that global identity, by making sure this brand is accessible to the whole East African Region.

Our Mission: To provide premium quality products and services that meet the customer needs and exceed expectations with the aim of developing trust and loyalty among our customers and employees. Our brand, Maxxis, Premium in product quality, offering 100% QUALITY, 100% SERVICE and achieve 100% TRUST from our customers and employees. We believe our customers as well as our employees are our Family. We like to call ourselves the TIRE WORLD FAMILY

Our Core Values:
1.    Take initiative & ownership
2.    Be ambitious & create your own opportunities.
3.    Work smart, work hard.
4.    Be a team player, collaborate & enjoy
5.    Get out of your comfort zone.
6.    Be part of the solution.

What We Do
At Tire World Ltd we provide the following quality products and services to our clients:
•    Tyres and Tyre Services
•    Automotive and Motorcycle Batteries
•    Automotive Lubricants
•    Automotive Brake Pad
•    Automotive Glasses
•    Vehicle Accessories such as car care products, wipers, mats, jumper cables, and jack
•    Garage Equipment

Key Responsibilities:
•    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•    Design, build and maintain our social media presence
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Generate new leads and sales growth through campaigns
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests
•    Collaborate with internal teams to create landing pages and optimize user experience
•    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•    Collaborate with other vendors and internal team members
•    Monitor and manage digital media accounts

Qualifications Required:
•    Bachelors’ degree in marketing or related field
•    1-2 years of proven work experience as a digital marketer
•    Work experience in the automotive industry will be an added advantage
•    Solid knowledge of website analytics tools (e.g Google Analytics)
•    Self-driven and self-motivated
•    Proven experience in Photoshop, Illustrator, In-design, web development, etc.
•    Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform, and motivate

If you feel you meet the above requirements, please submit your CV with a cover letter.

All applications which do not meet the above requirements will be rejected

Application deadline 27th November 2021.

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