Job Description

Directline Assurance Limited

We are looking for a motivated and qualified professional to fill the position of Marketing Manager.
Overall Purpose of the Job: The role holder will be responsible for promoting the company’s businesses, services, products and brand awareness.

Key Roles and Responsibilities

• Development and generation of new market business leads & pricing strategies


• Promote the company’s products & services to increase market share, increase brand awareness and oversee the company’s attendance at major industry-related events.


• Identifying and implementing innovative sales strategies, business development and coordination of marketing activities


• Oversee design, branding, advertising and productions of promotional materials such as website and brochures


• Writing and delivering content and social media plans


• Analysing or market trends, preparation of forecasts and liaising with third-party marketing agencies


• Development and management of the marketing team’s budgets


• Promoting strong client engagement, retention and attraction strategies


• Provide leadership, direction, mentoring and professional development to the marketing team


• Establish and maintain business partnerships with key stakeholders both internally and externally

Person Specifications
Academic Qualifications

• University degree in sales/marketing, finance, communication, business administration or related field from an institution recognized by Commission for


• Higher Education


• Master’s Degree in relevant field will be an added advantage


• Minimum Overall Grade of C+ in KCSE

Professional Qualifications

• AIIK Diploma/CII/CIM Diploma or any insurance related qualification will be an added advantage

Experience

• At least 5 years’ experience as a marketing manager preferably in the insurance or banking sectors


• Experience in identifying and developing new market opportunities


• Extensive knowledge in marketing strategies, channels and branding


• Strong commercial business acumen with an innovative and entrepreneurial mind-set


• Demonstrated ability to communicating effectively at all levels of the company including reporting to Board of Directors

Skills and Attributes

• Excellent communication, interpersonal, and client relationship skills


• High level of integrity; Able to maintain utmost confidentiality of information in their possession


• Exceptional analytical and problem-solving kills


• Strong organizational and creative thinking skills


• Excellent leadership, team building, decision making and presentation skills

Application Instructions

If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

Applications that do not conform to the Application Instructions will not be considered.

Kindly send your application documents to human.resource@directline.co.ke to reach us on or before 5.00pm Friday, 6th August 2021.

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