Role Summary: Creating marketing campaigns and working with the company's PR Coordinator lead to see them executed.

Reporting into: BRK Marketing Manager

Marketing Channels: Email, Mobile Apps, WhatsApp and SMS 

KEY RESPONSIBILITIES

Organizational:

• Communicate with colleagues and share insights on Slack


• Utilise Trello to update task status


• Weekly coordination and training with direct report 

Reporting:

• Update the Channel Master as required


• Analyse KPIs performance and gather insights to improve the channel


• Monthly completion of channel actuals vs targets in forecasts 

Functional:

• Write, have approved, execute and conclude channel improvement briefs on time


• Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks


• Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement


• Support new offline and online projects/initiatives by the businesses


• Manage channel ad placements and blast campaigns


• Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs


• Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found


• Draw insights on best practices, campaign enhancements, and new industry trends


• Coordinate with design and content teams for visual assets and content 
  

KEY RELATIONSHIPS

1. Email and Mobile Marketing Expert


2. Marketing Manager - Property


3. Email and Mobile Marketing Colleagues


4. Content Marketer


5. CRM Support Agent


6. Graphic Designer


7. PR Coordinator
   

KEY SKILLS AND COMPETENCES

Required:         

• Full understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)


• Experience with web analytics tools such as Google Analytics


• Strong analytical and reporting skills with a keen attention to detail


• Ability to work in a fast-paced, team environment


• Understanding of HTML for email template coding


• A fast learner and all-around team player

Desired:

• At least 3 years' working experience in online marketing


• University degree in Marketing, IT, Economics or a related field


• Practical understanding of email and mobile marketing concepts


• Strong copywriting skills for creating compelling messages

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