Job Description

Job Title: Head of Marketing – FMCG

Salary: Competitive

Location: Nairobi

Our client is a leading FMCG company who seek to hire a creative and well experienced Head of Marketing who will be tasked with leading the company’s day to day marketing activities as well as its long term marketing strategy.

Key Responsibilities

• Develop the marketing strategy for the company in line with its objectives.


• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration


• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies


• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics


• Partner with email, performance marketing and web teams to design, test and evolve lead development tactics.


• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-​facing communications, including print, digital, and video assets


• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels


• Overall responsibility for brand management and corporate identity


• Support in new product launches


• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


• Build strategic relationships and partner with key industry players, agencies and vendors


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Skills & Qualifications

• Bachelor’s degree in Business Administration or Marketing. Candidates with a Master’s Degree in Marketing preferred.


• At least 8 years’ experience in marketing, preferably in the FMCG industry, 4 of this leading a marketing department


• Excellent communication and interpersonal skills


• Strong analytical and project management skills.


• Confident and dynamic personality.


• Strong creative outlook.

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience; please send your CV quoting the job title on the email subject (Head of Marketing – FCMG) to jobs@corporatestaffing.co.ke on/before Wednesday 11th December 2019.

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing

Only candidates short-listed for interview will be contacted.

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