FMCG Regional Sales Manager Job in Mombasa, Kenya

  • Published date: October 24, 2019
  • Category: Sales
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description

Job Tile: Regional Sales Manager – FMCG


Location: Mombasa


Industry: FMCG


Job Objective: The Regional Sales Manager will be focused on driving distribution depth and perfect execution in the trade.


He/she will be responsible for achieving overall sales targets and objectives for the region.


Key responsibilities



  • Overall achievement of sales targets and objectives for the region

  • Driving new business opportunities and initiatives

  • Arrange for tactical promotions in the region

  • Retain and nurture existing customers, ensuring repeat sales, volume growth, and increased the rate of sale and customer satisfaction.

  • Open quality new customer accounts, promoting distribution through approved route to market partners.

  • Build effective trading relationships with key decision makers

  • Develop efficient and creative sales and marketing strategies for the assigned region and target setting for the sales team.

  • Collecting customer and market feedback and reporting the same to the organization.

  • Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to the management.

  • Determine ways to positively influence Distributors, Groceries and Key accounts growth.

  • Support field sales team to identify and remove blockers to success.

  • Participate in Sales meetings to understand the challenges facing customers and sales team and develop a plan of action to eliminate the challenges

  • Identify market segments that need to be strengthened and develop programs to help sales team scale and increase effectiveness

  • Ensure that relevant market segments get their full service package

  • Ensure perfect execution in all market segments


Minimum qualifications, experience, knowledge and skills



  • Must have a degree in a Business Management e.g. B.Com or Economics

  • Minimum 7 years’ experience in a senior Sales Management position

  • Must be dynamic, self-motivated and result oriented

  • Must be prepared to spend 80% of the time in the field driving distribution, perfect market execution and relationship management with business partners

  • Must demonstrate a track record in managing a dynamic and fast paced sales team dealing with FMCG products

  • Excellent knowledge of Mombasa modern trade channels

  • Confident, presentable and aggressive, with ability follow-through on join business plans

  • Ability to handle and overcome objections from customers while negotiating terms of trade.

  • Planning and presenting reports on key account progress, goals, and quarterly initiatives to share with team members.

  • Holds a valid driving license


Interested candidates are invited to strictly email their cover letter and CV to careers@hrmconnection.com before end of day 2 of November 2019.


Only short listed candidates will be contacted

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