FMCG Sales Promotion Manager Job in Nairobi, Kenya

  • Published date: November 18, 2019
  • Category: Marketing & Communications
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description


Job Title: FMCG Sales Promotion Manager

Location: Nairobi

Salary: Competitive Based on Experience

Our client is a leading FMCG company that seeks to hire a well-experienced and result-oriented Sales Promotions Manager who will play a critical role in the company’s growth strategy.

He/She will design and drive demand generation initiatives within the company’s core customer verticals, focusing on strategies that deliver business results.

Role Purpose

  • To develop detailed plans for promotions in line with the marketing and business strategy.

  • To identify and leverage strategic planning and managing marketing campaigns to promote demand generation

  • To enrich the execution of Brand/Product Marketing strategies through an in-depth understanding and analysis of the company’s categories

Key Responsibilities

  • Drive category, brand and product strategy thinking, rooted in real consumer and business insights

  • Implement demand generation best practices throughout the relevant arms of the business

  • Develop demand generation success metrics and facilitate clear targeted campaigns

  • Select and manage agency partners to enrich team capabilities

  • Participate in innovation

  • Lead selection of marketing tools and mediums to increase demand

  • Monitor and measure sales funnel activities

  • Manage the responsibility of content, campaigns and messaging distribution, across all channels and platforms to reach company’s target audience and continue growing and retaining prospects and customers

  • Use historical data to analyze overall marketing/advertising strategies

  • Evaluate effectiveness of campaigns and fine-tune to increase conversation rates

  • Create iterative marketing campaigns for consumer acquisition

  • Create visibility of campaign metrics and ROI through reports to communicate target goals and current results to the team

  • Manage the team to ensure adoption of demand generation best practices and delivery of business results

  • Team player able to work with the marketing and sales team to assist with company goals and directives

Skills & Qualifications

  • Bachelor’s degree in Marketing or any other business related field.

  • Minimum of 10 years’ working experience in Marketing in the FMCG sector

  • 5+ years of experience in planning and executing end-to-end sales promotion programs

  • A suitable candidate will also demonstrate strong business acumen and have proven planning skills and executive presence

  • Excellent communication skills both in written and verbal form.

  • Proficiency in the use of Ms Word, Ms Excel, PowerPoint

  • Exceptional analytical skills and a passion for the insights that result from those analyses.

  • The successful candidate must be consumer-oriented and have a passion for serving others, must work comfortably in a group setting,

  • Ability to build and maintain strong and lasting relationships as a representative of the business,

  • Must be an approachable individual with a likeable personality

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience; please send your CV quoting the job title on the email subject (FMCG Sales Promotion Manager) to on/before Tuesday 19th November 2019.

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing

Only candidates short-listed for interview will be contacted

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