Job Description

Job Title: FMCG Sales Promotion Manager

Location: Nairobi

Salary: Competitive Based on Experience

Our client is a leading FMCG company that seeks to hire a well-experienced and result-oriented Sales Promotions Manager who will play a critical role in the company’s growth strategy.

He/She will design and drive demand generation initiatives within the company’s core customer verticals, focusing on strategies that deliver business results.

Role Purpose

• To develop detailed plans for promotions in line with the marketing and business strategy.


• To identify and leverage strategic planning and managing marketing campaigns to promote demand generation


• To enrich the execution of Brand/Product Marketing strategies through an in-depth understanding and analysis of the company’s categories

Key Responsibilities

• Drive category, brand and product strategy thinking, rooted in real consumer and business insights


• Implement demand generation best practices throughout the relevant arms of the business


• Develop demand generation success metrics and facilitate clear targeted campaigns


• Select and manage agency partners to enrich team capabilities


• Participate in innovation


• Lead selection of marketing tools and mediums to increase demand


• Monitor and measure sales funnel activities


• Manage the responsibility of content, campaigns and messaging distribution, across all channels and platforms to reach company’s target audience and continue growing and retaining prospects and customers


• Use historical data to analyze overall marketing/advertising strategies


• Evaluate effectiveness of campaigns and fine-tune to increase conversation rates


• Create iterative marketing campaigns for consumer acquisition


• Create visibility of campaign metrics and ROI through reports to communicate target goals and current results to the team


• Manage the team to ensure adoption of demand generation best practices and delivery of business results


• Team player able to work with the marketing and sales team to assist with company goals and directives

Skills & Qualifications

• Bachelor’s degree in Marketing or any other business related field.


• Minimum of 10 years’ working experience in Marketing in the FMCG sector


• 5+ years of experience in planning and executing end-to-end sales promotion programs


• A suitable candidate will also demonstrate strong business acumen and have proven planning skills and executive presence


• Excellent communication skills both in written and verbal form.


• Proficiency in the use of Ms Word, Ms Excel, PowerPoint


• Exceptional analytical skills and a passion for the insights that result from those analyses.


• The successful candidate must be consumer-oriented and have a passion for serving others, must work comfortably in a group setting,


• Ability to build and maintain strong and lasting relationships as a representative of the business,


• Must be an approachable individual with a likeable personality

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience; please send your CV quoting the job title on the email subject (FMCG Sales Promotion Manager) to jobs@corporatestaffing.co.ke on/before Tuesday 19th November 2019.

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing

Only candidates short-listed for interview will be contacted

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