Sales & Marketing Manager Job, Kenyan Latest Sales & Marketing Jobs,

Job Description: Sales & Marketing Manager

Reporting to:1.Chief Executive Officer

                            2:Director Sales

Role Objectives:

• Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. 


• Develop and implement policies and procedures to assure achievement of Marketing Plan objectives.


• Provide strategic input and direction for product plans and serve as primary liaison between marketing and sales.


• Provide overall direction to the sales management team on issues such as sales targets, performance and call planning.


• Lead the sales team in developing and implementing effective training solutions.


• Develop and direct the implementation of field sales practices and procedures in order to guide the field sales force to optimum efficiency and motivational effort.


• Defines data-driven action strategies in order to consistently optimize the business’s commercial performance.


• Establishes short and long term sales goals and quotas in line with corporate objectives.


• Leverage understanding of the local business environment to support the development of a successful sales strategy.

Role Requirements: 

• Strategic leadership of teams through periods of high growth, dynamic market conditions and early-stage ambiguity, similar to what you would experience in a start-up.


• Strong track record of development and experimentation with new and emerging marketing channels.


• Success in developing novel approaches to engage a diverse range of customers.


• Effective leadership of a consumer marketing team responsible for a global brand development, creative development, go to market strategy and cross-category campaigning.


• Evident success in delivering marketing campaigns that break new creative ground, engage memorably and deliver business impact.


• Acumen at interpretation of detailed marketing data.


• Demonstrated ability to work effectively with a range of senior marketing, creative, product and business leaders to deliver unprecedented results.


• Ability to work on a diverse team or with a diverse range of coworkers.


• Skills and experience are to include sales and commercial team leadership and demonstrate a comprehensive understanding of Sales Training, Marketing and Market Access;


• Possess the capability of analyzing trends and identifying opportunities to realize maximum results from the implementation of the brand plan;


• Possess the managerial ability to effectively organize and direct the functions under incumbent’s control;


• Ability to effectively communicate with sales and non-sales personnel at all levels.

Key Performance Areas

1. Strategy  Development

• Develop and implement an effective commercial strategy in accordance with the group business strategy and the global/regional sales strategy to meet the sales targets


• Craft strategies for all Sales & Marketing teams,including Digital, Advertising, Communications and Creative.


• Implements sales action plans that incorporate key actions that work to set KPI’s for the business.


• Design branding,positioning and pricing strategies.


• Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.


• Identifies areas of improvement in sales strategies and with a view of establishing actionable insights for the improving of sales and business profits.

1. Target Enforcement

• Develops Sales motivation initiatives to keep high Sales performance towards the annual business target.


• Define, monitor and enforce targets to the Business units /product ranges.

1. Budgeting & Forecasting

• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.


• Prepares forecasts and KPI reporting for the sales leaders, CRO, and upper management, for use in organizational planning, financial forecasting, budget setting and strategic planning.

1. Reporting

• Set, monitor and report on team goals.


• Provide clear, concise and value-added management reports in support of executive meeting planning / briefing.


• Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion.


• Monitor, prepare and report on marketing communications and sales activity.

1. Branding

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).


• Coordinate sales and marketing efforts to boost brand awareness.


• Evangelize the product and personally help close largest deals.

1. Performance Analysis

• Review and analyse sales performance against plans to determine effectiveness.

1. Customer Analysis

• Analyze consumer behavior and determine customer personas.

1. Competition Monitoring 

• Identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.


• Monitor competition (acquisitions, pricing changes and new products and features)

1. Opportunity Identification

• Identify opportunities to reach new market segments and expand market share

1. Relationship Building

• Builds strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars and hosting events, hosting sales events for the business’s product.

1. Training

• Develop training  curriculum for Sales & Marketing Department.


• Develop, implement, and review training policies and procedures.


• Direct staff, training and performance evaluations to develop and control sales and marketing programme.

1. Sales calls/visits

• Conduct sales calls/visits/approaches either independently or in collaboration with sales team to develop and establish effective business relationships with customers and explore their needs.


• Maximise the existing client base through cross selling existing products and opportunities.

1. Agreements Negotiation

• Negotiate customer supply agreements, provide input to forecasting process, marketing and customer service activities as well as lead other activities leading to the sustainable growth of the company.

1. Research

• Conducts regular and consistent research on the latest market best practices and trends in order to constantly keep the business at par or even ahead of other players and driving greater sales resulting from the securing a greater market share.

How To Apply

Apply to info@fodewa.org

Only shortlisted candidates will be contacted.