Job Description

Fruit Fly Zone (FFFZ) Public Education Campaign Plan and Roll Out Request for Applications 

RTI International

Feed the Future Kenya Crops and Dairy Market Systems Activity

Request for Applications (RFA) From Media / PR Firms to Plan and Roll out a Fruit Fly Zone (FFFZ) Public Education Campaign

RFA-KCDMS-FY19-004

Introduction

The USAID funded Kenya Crops and Dairy Market Systems (KCDMS) Activity is a program under Feed the Future (FtF) initiative implemented by RTI International.

It is operational in 12 counties including: Kitui, Makueni, Taita Taveta, Homa Bay, Migori, Kisii, Kisumu, Siaya, Kakamega, Bungoma, Busia, and Vihiga. KCDMS’s goal is to transform agricultural market systems to enable intensification and diversification into higher value commodities and non-farm activities.

The project is doing this by facilitating market-driven partnerships that bring together all players (agro-dealers, dairy and horticulture input suppliers, aggregators, processors, and exporters) to invest in higher productivity, quality improvements and greater supply chain efficiency.

Alongside efforts to enhance productivity in the priority value chains across the project’s zone of poverty alleviation, KCDMS intends to ensure availability of food that has been produced in a safe manner and to improve household incomes by reducing post-harvest losses.

Fruit Fly Free Zone (FFFZ) Public Education Campaign

In a bid to increase safety and marketability of mango especially in the export market, KCDMS is working with Makueni County and other interested stakeholders drawn from the agriculture sector including – farmers, traders, researchers, innovators, policymakers, development partners, government departments and private sector actors/investors to run a two-year Fruit Fly Free Zone (FFFZ) Public Education Campaign.

The hope is that a Fruit Fly Free Zone will appeal to the European market for mango as well as increase safety of the mango traded and consumed locally, and this will enhance the competitiveness of mango fruits in both the domestic and export markets.

The campaign targets to increase farmers’ awareness and knowledge of methods to increase productivity and reduce post-harvest losses as a result of fruit fly damage, promote and improve the adoption of proven fruit fly management technologies by farmers and other stakeholders and educate and inform farmers about the importance of collective fruit fly control and management initiatives / interventions.

It will be characterized by an integrated effort to manage fruit fly, and other pests utilizing principles of PFA advanced through private and public sector actors. Damage by fruit fly, reported at between 40%-80%, results in increased cost of production, low-quality fruits, increased post-harvest losses. Fruit flies are classified as quarantine pests. Kenya currently has a self-imposed export ban on Mangoes to Europe to avoid quarantine.

KCDMS is inviting applications from media agencies to implement the multi—stakeholder Fruit Fly Free Zone (FFFZ) Public Education Campaign Strategy. The duration of the assignment resulting from this RFA is expected to be no more than 2 years.

Effective interventions may be considered for additional funding in subsequent years, subject to performance evaluation, and the availability of funds.

Detailed instructions in the complete RFA document can be found on the RTI website at www.rti.org/rfp.

Submission Guidelines

Application, including cover letter, technical proposal, and the financial proposal should be submitted electronically to procurement@kcdmsd.rti.org by close of business on June 4, 2019 with Fruit Fly Free Zone (FFFZ) Public Education Campaign in the subject line reference.

The applications should be written in the English language and follow guidelines in the online Scope of Work.

Late offers will not be considered.

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