Role Purpose:

Save the Children is developing an ambitious Global Communications, Brand and Marketing Framework to inform and shift how the movement works together to ensure that our communications and engagement is focussed on impact for children.

The Director will lead our ambitious plans for developing our global brand, global digital engagement, and our integrated marketing approach to support our organisational strategy; helping to accelerate growth, strengthen our brand and increase audience engagement.

The Director will work closely with the Global Communications Director and Fundraising Hub Director to ensure alignment on priorities, promote an integrated workplan and foster collaboration across their teams. Together they will provide strategic leadership and direction to a core, globally disbursed team at Save the Children International (SCI), which works across the Save the Children Association (SCA) to strengthen the movement’s engagement work, best practice and collaboration with members and country offices.

The post holder is an active member of the Senior Management Teams of the Resource Mobilisation, Communication & Engagement (RMCE), a part of the broader SCI/SCA Extended Senior Leadership Team, and an active participant representing global communications interests into multiple Governance Groups, while also providing specific updates to the SCI/SCA CEO and the global board(s) as needed.

Specifically the Director will:

• Lead on the planning and coordination of our annual narrative; ensuring we deliver world class, audience-centred activations for themes, campaigns and key moments where the global federation can unite to create more impact; accelerating both our financial and non-financial support.


• Oversee and lead our new ambitious Global Digital Engagement strategy that aims to identify and mobilise global audiences to drive growth, deepen audience engagement and improve efficiencies across our channels.


• Provide crucial leadership to ensure our global audience insight, engagement funnel and our measurement framework are embedded and effectively utilised.


• Lead our global brand strategy, to build levels of awareness, familiarity, trust and hard preference among our audiences.


• Create a centre of excellence within the federation; supporting members with best practice approaches on brand; marketing integration, audience-centricity and digital engagement.

This role will be responsible for leading global change and transforming the way we work, which will require leadership and change management skills along with strong cross collaboration throughout our global federated organisation to bring greater alignment in our external engagement. This will involve working closely with peers in the extended leadership team as well as decision makers across the global federation.

They will also drive excellence in creative engagement, with story telling at its heart, and will be accountable for ensuring this work is informed by our brand, audience insight and ongoing impact monitoring.

EXPERIENCE AND SKILLS

• Proven integrated marketing leadership at a senior level, in a complex, global organisation, with the demonstrable ability to work in a networked organisation, influencing others through ‘soft power’.


• Proven success in developing and implementing integrated marketing approaches that deliver increased income, brand engagement and campaign impact.


• Extensive experience in leading digital strategies and impactful digital engagement approaches which can drive global fundraising and campaigns efforts.


• Experience of leading audience insight work and insight informed approaches to engagement, including consistent testing / analysis to inform first-class integrated supporter experiences across fundraising, engagement and campaigns.


• Experience in leading global brand strategies to deliver audience-centred integrated engagement approaches that enable cut through and build brand equity.


• External environment and sector understanding: being able to advise senior leaders on the impact of decisions made.


• Change management leader with proven ability to build teams.


• A track record of successful project management in a complex organisation, with a proven ability to forge consensus and drive action.


• Ability to lead teams, providing professional direction, inspiration, high standards of performance and championing standards and developing team members.


• Experience of building personal networks at senior levels, resulting in improved engagement.


• Experience of solving complex issues through analysis, definition of a clear way forward and ensuring buy in.


• Significant experience of managing staff with different backgrounds and expertise and building and developing their performance.


• Willingness to travel overseas for up of 15% of the time.


• Ability and passion to work in a culturally diverse setting.


• Commitment to Save the Children’s values and ways of working.