Job Description

Market Insights Analyst Job, Other Professions,

Our client Novozymes (NZ) (https://www.novozymes.com/en) is the world leader in biological solutions. Together with customers, partners and the global community, they improve industrial performance while preserving the planet’s resources and helping build better lives. As the world’s largest provider of enzyme and microbial technologies, their bio-innovation enables higher agricultural yields, low-temperature washing, energy-efficient production, renewable fuel and many other benefits that they rely on today and in the future.
Ranked #7 in Science magazine’s global Top Employers Survey 2019.

Job Summary

Responsible for enabling region to conduct appropriate market/consumer research & generate insights which can drive decision making at the customer and drive new business areas. The role will focus on turning data into insights and strategic recommendation to the Household care Business.

Responsibilities

•  Define the tools for data collection across the Africa countries;


• Responsible for guiding the regional team in scoping, gathering, analyzing, and concluding on market, consumer, customer insights and trends for the household thereby be an important sparring partner for insights-generation and utilization with commercial and technical colleagues;


•  Evaluate the need for market data from the regions & be the NZ liaison for select market data providers;


• Liaise with Global Market Insights to leverage on the global framework and roll out relevant elements to Africa;


• Help the regional team to build an ecosystem of relevant local market research vendors cutting across different types of insight generation – field agencies, online research firms, ethnography firms etc.;


•  Creation of a usable to tool to advise on “GO” or “NO GO” for business development and market penetration;


•  Work with the regional team to set up local panels for quick turnaround for specific customer opportunities;


• Capture future oriented consumer trends in regions & feed it into the New Product Development pipeline;


•  Work with communications to identify elements of consumer research which can be amplified by communications to be a part of NZ value proposition.

Academic Qualifications & Experience:

•  Minimum of 5 years of experience in the market research space working with consumer goods companies (either in house or at agency);


•  At least 3 years of exposure in household care relevant to NZ consumer bio-solutions business. Detergents or dish would be an added advantage;


•  Experience of working on ground in one of the major Africa markets – Nigeria, south Africa, Egypt, Kenya;


•  Experience of working in markets outside one’s native markets is added advantage.

Technical & Behavioral Competencies:

• Creativity on data collection and solution even when constrained on time and resource is mandatory;


• Great team player who enjoys working with a diverse team both virtually and in person in a large geography;


• Ability to collect and interpret data;


• Self-driven and ability to ideate and scope own deliverables;


• Understanding the Go To Market concept will be an added advantage;


• Ability to negotiate with agency partners for customized proposals relevant to Novozymes’ s business model;


• Analytical and structured approach to problem solving. Documented experience with both quantitative and qualitative consumer and market research methods;


•  Proven communication and presentation skills as well MS office proficiency


• Be proficient in English language;


• Ability to analyze and present country deep dives.

How to Apply

Interested candidates are requested to forward their updated CVs to recruitment@ke.gt.com stating the subject heading “MARKET INSIGHTS ANALYST” clearly indicating their current and expected remuneration (MUST), daytime telephone contacts and addresses of three referees. Only shortlisted candidates will be contacted. Applications will be evaluated on a rolling basis until a suitable candidate is identified for the role.

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