• Airtel Kenya wishes to recruit for the position for a Lead, Digital Strategy within the Marketing Division. Reporting directly to the Marketing Director, the incumbent’s role will be responsible for successful development, implementation and management of solid, engaging and creative digital media strategies, which maximize engagement, experience and value for our brands, consumers and users.

Responsibilities include but are not limited to the following:

• Develop and implement metrics for analysis on the effectiveness of Digital Strategies in terms of Return on investment (ROI), engagement levels and other defined targets


• Manage Airtel’s digital Campaign to ensure consistency and alignment of the brand image, customer journeys and experience


• Champion the use of digital and social media to promote and enhance brand equity.


• Develop and implement strategic, effective and efficient online advertising business plans that contribute to growing profitable revenue.


• Identifying opportunities for creative engagement with our target audience


• Build and manage the relationship with contracted agency including brief on digital channels strategy, activity planning, scheduling, media choices, budgeting, digital creative and production


• Collaborate across functions to integrate digital media into every customer touch point with clear and defined purpose


• Monitor the competition, online trends on community tools and applications to be aware of market changes and developments


• Develop and maintain customer engagement through digital campaigns and focused strategy


• Drive increase in the download and use of the Airtel Application for positive customer engagement and experience

Qualifications:

• Business related degree with a minimum of 5 years’ experience in Digital Marketing Communications, within which 2 years is at a management level


• Prior Integrated marketing experience with demonstrated ability to create digital marketing campaigns that drive brand affinity


• Proven success managing Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media initiatives. Experience with website analytics tools e.g., Google Analytics

Competencies and behavior:

• Ability to motivate and influence others


• Creativity and innovation


• Good project management skills


• Business awareness with strong stakeholder management skills


• Strong planning, analytical and problem-solving skills


• Goal oriented with a high personal standard


• Excellent and effective interpersonal, presentation and communications skills