About the Role

The successful candidate will also be accountable for efficiently and effectively managing online and offline communication to increase MediaPal brand awareness and product promotion.

About You

• Help to identify new, creative ways to engage our clients and partners through experiential events


• Coordinate a programme of online webinars, working with sales and product leaders, that generates new leads, demonstrates thought-leadership and reinforces key product and brand messaging


• Leading the MediaPal Branding Startegy and Products with a global focus


• Manage conferences, sponsorships and hosted events, including communications, branding, content, on the ground support and measurement


• Track speaking engagements, PR, webinars, and panels in a centralized location to promote cross-sell efforts


• Research and validate marketing investments (conferences, awards, etc.); stay abreast of the market emerging trends


• Coordinate email, social and online marketing to promote our in-person and online event program


• Oversee event-related logistics, including but not limited to ordering and tracking event inventory such as brochures materials, giveaways, etc.


• Analyze, track, and report on event ROI based on predetermined pipeline, revenue and budget.


• Manage all social media platforms and digital marketing campaigns


• Developing content plans and generating and proofreading of monthly newsletters.


• Responds to a variety of inquiries and information requests internally and externally; prepares related correspondence.


• Develops and manages existing and new social media tools to disseminate content


• Prepare and execute digital strategies for driving brand and product awareness, including utilizing paid, owned and earned media


• Implement ideas and concepts within budget.

Required Skills and Experience:

• Degree in Marketing/PR/Journalism


• 2-4 year’s experience in Marketing and Communications, PR and working in cross-functional teams.


• Proven track record in marketing and content creation metrics, KPI tracking, ROI analysis and testing.


• Past experience with digital marketing strategy, execution and best practices is preferred.


• Experience in producing business-orientated marketing and communication information


• Copywriting and content development experience is a preferred


• Excellent written and verbal communication skills


• High analytical ability, able to review / assess / make recommendations as a result of analysis


• Previous experience working with an Advertising/Communication/PR agency would be advantageous


• A quick learner with the ability to be adaptive to a fast-paced and changing environment


• Video and photo editing skills will be preferred

Working Relationships

Internal Relationships:

• Directly accountable to Director-Product Development and Business Relations Manager

External Relationships:

• MediaPal Clients

What We Offer

• Comprehensive Health Insurance- Inpatient/Outpatient/Dental/Optical


• Great Learning Opportunities


• Friendly and inclusive work culture


• Work with exceptional people/talent


• Hybrid work (work remotely and from the office)

Good to Note

At MediaPal, we are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.