Job Description

Marketing and Social Media Officer (Fashion) Job in Nairobi, Kenya 2019 

Marketing and Social Media Officer (Fashion)

Location: Ngong road, Nairobi

Our client, a multi-functional apparel company, is recruiting a Marketing & Social Media Officer to join their team.

Duties & Responsibilities:

Marketing

• Deploy successful marketing campaigns and own their implementation from ideation to execution


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis


• Produce valuable and engaging content for the website and blog that attracts and converts the company’s target groups


• Build strategic relationships and partner with key industry players, agencies and vendors


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Social Media

• Design and implement social media strategy to align with business goals


• Set specific objectives and report on ROI


• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)


• Monitor SEO and web traffic metrics


• Collaborate with other teams, like customer service to ensure brand consistency


• Communicate with followers, respond to queries in a timely manner and monitor customer reviews


• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Key Requirements & Qualifications

• Degree/Diploma in Marketing or relevant field


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate


• Excellent verbal and written communication skills


• Excellent knowledge of MS Office


• Passion for the marketing industry and its best practices


• Self-motivated with a results-driven approach

Deadline: Interested parties should send their online applications on or before 16th August 2019

Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted.

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