Job Vacancy: Marketing Assistant


Job Location: Ukunda


Responsibilities



  • Develop and present B2C marketing strategies to management along with the proposed budget

  • Implement the marketing strategy making use of the approved platforms

  • Track marketing performance and investments and present monthly reports to management (weekly for social media/digital)

  • Monitor and report on competitor activity

  • Write copy for various marketing distributions (fliers, brochures etc.)

  • Work closely with both the in-house and external creatives to design marketing materials

  • Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration

  • Develop new marketing initiatives e.g. events or collaborations to strengthen engagement with the company TA

  • Source for and secure sponsorships that would be beneficial to the business

  • Conduct market research via client questionnaire/surveys


Qualifications



  • Proven ability to develop brand and marketing strategies and communicate recommendations

  • Fast Moving Consumer Goods (FMCG) experience is a MUST

  • B2C, aka traditional Kenyan retail

  • Brand development

  • Creation/management of marketing campaigns

  • Product and customer research, including new product development

  • Minimum of two (2) years’ experience in a similar role

  • Ad agency experience is a plus.

  • Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Outstanding communication skills

  • Up-to-date with latest trends and marketing best practices

  • Hands-on experience with web content management tools, like WordPress

  • Experience with marketing campaigns on social media


How to Apply


If qualified, kindly send your CV to vacancies@jantakenya.com clearly indicating “Marketing Assistant” on the subject line by 31st July 2021.