Responsibilities:

• Make product knowledge readily available to self and other sales people through various resources.


• Analyze competitor activity and creates a plan for engagement. Suggests to management better ways of growing the business.


• Monitor outlet attendance, product ordering, display, outlet image and implementation of marketing strategies.


• Conduct regular surveys on customer service, satisfaction, and give improvements/ recommendations on the same.


• Generate leads to grow corporate business and penetrate new markets.


• Lead event marketing by actively sourcing for participation in strategic events geared to promote brand awareness in targeted audience/ platforms.


• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Manage SMS platforms and assets such as short codes and alphanumeric IDs. 


• Design, build and maintain our social media presence.


• Provide transparency of campaign effectiveness and marketing activities to the management team. For example, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Collaborate with the Branded Content team in obtaining the right content for all digital assets of BBROOD Kenya.


• Act as the liaison between customers and the rest of the organization


• Oversee designing and maintenance of updated marketing materials in the outlets, events, social media platforms etc. including Facebook and Twitter.


• Manage the reception area, internal communication and provide customer support 


• Maintain employee files, administer leave days and take part in recruitment activities

Qualifications

• Bachelor of Commerce in Marketing or related field


• At least three (3) years experience in marketing


• Experience in digital marketing


• Ability to create a multi – channel marketing content strategy.


• Proficient in Google Analytics and Graphics Design Software


• Computer literate in MS Office


• Creative, outgoing and a problem solver with good organizational skills


• Good time management

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