Marketing Director at Africa Nazarene University

  • Published date: October 7, 2019
  • Category: Marketing & Communications
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description


Responsible for managing articulation of the University’s bundle of programmes, attributes, and value proposition to bring in new students, and enhancing the student journey, brand touchpoints and environments to satisfy existing students.



Responsibilities




  • Develop and monitor integrated marketing strategy, program, policy, procedures, plan and guidelines

  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, results reporting, analysis, and recommendations

  • Establish the University’s brand book including brand features and unique selling proposition. Align and manage brand projection and positioning for the University. Monitor brand impact and growth for improvement

  • Direct market studies to identify customer needs, target groups and demographic segments.

  • Develop go to market approaches

  • Lead the development of customer expectation standards and collection tools for the University.

  • Continuously review customer needs and university offerings

  • Identify new frontiers and potential markets for growth. Lead feasibility studies in the identified markets for suitability

  • Manage independent recruiters, agencies, and outsourced parties

  • Contribute to the pricing model of the university program offering based on the market trends and internal cost drivers

  • Develop key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

  • Coordinate advertising efforts for the University

  • Lead business intelligence/ research end to end process

  • Mentor and coach subordinate staff

  • Develop and monitor the department annual plan and budget



Job Dimensions



Financial Responsibility




  • Departmental budget



Working Conditions




  • Works predominantly within a comfortable office environment



Qualifications



Academic Qualifications




  • Master’s degree in a relevant field



Professional Qualifications / Membership to professional bodies




  • Relevant professional qualification

  • Member of a relevant professional body



Work experience required




  • Minimum of ten (10) years of relevant experience, with at least three (3) years in a managerial position



Skills and Competencies




  • Executive disposition, and demonstrate high levels of integrity

  • Ability to develop long term integrated and cross-functional operational plans

  • Ability to operationalise strategy into action for the function

  • Ability to sell the vision of the university

  • Business/Financial acumen, business savvy, innovative

  • Strategic management skills

  • Communication skills

  • Interpersonal skills

  • Organising and planning skills






How to Apply



Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –



The Vice Chancellor



Africa Nazarene University



P.O. Box 53067 – 00200



Nairobi



Applications should reach the office not later than 8th October, 2019. Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus. Note that only short listed candidates will be contacted.



Please note that Africa Nazarene University is an Equal Opportunity Employer


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