Responsibilities for Marketing Executive

• Leading the development of all marketing plans.


• Ensuring the implementation of effective marketing strategies.


• Focusing on growing audiences and the uptake for products and services.


• Reviewing and reporting on all areas of the marketing strategies and its implementation.


• Developing the corporate brand identity in consultation with senior managers, executives, and partners.


• Managing creative agencies and retainer partners.


• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.


• Identify ways to grow the marketing department and secure resources.


• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).


• Conducting strategic marketing analysis that will help guide marketing messages.


• Overseeing social media planning and execution.


• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.


• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.


• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.


• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.


• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.


• Lead the core areas of the marketing department, including digital marketing, web-based content,
  offline and online media marketing, social media marketing and direct marketing.


• Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a Business Management related subject.


• Minimum 3 years’ experience in a marketing role.


• Strategic thinking and problem-solving abilities.


• Superior interpersonal and organizational skills.


• A positive and adaptable to change


• Excellent communication and presentation skills.


• Able to make quick but rational decisions when working under pressure


• Willingness to embrace new ideas and processes.


• The ability to use software packages competently, including Office 365 (Excel, Word,
  PowerPoint), Mailchimp, Google Business Tools, including Analytics, Keyword Builder, Data
  Studio, WordPress, Salesforce,