Marketing Executive (Outdoor Advertising)

  • Published date: March 11, 2021
  • Category: Advertising - Public Relations
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Wisen HR

Job Description

Location: Westlands, Nairobi

Our client, an out-of-home (OOH) and outdoor advertising company, is recruiting an experienced Marketing Officer to join their team.

Job summary: Responsible for creating awareness and developing the company’s brand.

Duties & Responsibilities:


  • develop and present B2B marketing strategies to management along with the proposed budget

  • implement the marketing strategy making use of the approved platforms

  • track marketing performance and investments and present monthly reports to management(weekly for social media/digital)

  • Monitor and report on competitor activity

  • Write copy for various marketing distributions (fliers, brochures etc)

  • Work closely with both the in-house and external creatives to design marketing materials

  • Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration

  • Develop new marketing initiatives e.g events or collaborations to strengthen engagement with our TA

  • Source for and secure sponsorships that would be beneficial to the business

  • Conduct market research via client questionnaire/surveys 

Key Requirements & Qualifications

  • Proven ability to develop brand and marketing strategies and communicate recommendations

  • Minimum of two (2) years experience in a similar role

  • Ad agency experience is a plus.

  • Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.

  • Experience in identifying target audiences and devising effective campaigns

  • Familiarity with B2B advertising campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Outstanding communication skills

  • Up-to-date with latest trends and marketing best practices

  • Hands-on experience with web content management tools, like WordPress

  • Proficiency in MS Office/Google Workspace

  • Knowledge of SEO and Google Analytics

  • Experience with marketing campaigns on social media

Deadline: Interested parties should send their online applications on or before 18th March 2021

Correspondence: Applications and detailed CV to be submitted online at

We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.

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