Marketing Executive (Outdoor Advertising)
- Published date: March 11, 2021
- Category: Advertising - Public Relations
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Wisen HR
Job Description
Location: Westlands, Nairobi
Our client, an out-of-home (OOH) and outdoor advertising company, is recruiting an experienced Marketing Officer to join their team.
Job summary: Responsible for creating awareness and developing the company’s brand.
Duties & Responsibilities:
- develop and present B2B marketing strategies to management along with the proposed budget
implement the marketing strategy making use of the approved platforms
track marketing performance and investments and present monthly reports to management(weekly for social media/digital)
Monitor and report on competitor activity
Write copy for various marketing distributions (fliers, brochures etc)
Work closely with both the in-house and external creatives to design marketing materials
Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration
Develop new marketing initiatives e.g events or collaborations to strengthen engagement with our TA
Source for and secure sponsorships that would be beneficial to the business
Conduct market research via client questionnaire/surveys
Key Requirements & Qualifications
Proven ability to develop brand and marketing strategies and communicate recommendations
Minimum of two (2) years experience in a similar role
Ad agency experience is a plus.
Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.
Experience in identifying target audiences and devising effective campaigns
Familiarity with B2B advertising campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Hands-on experience with web content management tools, like WordPress
Proficiency in MS Office/Google Workspace
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Deadline: Interested parties should send their online applications on or before 18th March 2021
Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH
We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.
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