Marketing Executive (Outdoor Advertising)

  • Published date: March 11, 2021
  • Category: Advertising - Public Relations
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Wisen HR

Job Description

Location: Westlands, Nairobi


Our client, an out-of-home (OOH) and outdoor advertising company, is recruiting an experienced Marketing Officer to join their team.


Job summary: Responsible for creating awareness and developing the company’s brand.


Duties & Responsibilities:


 



  • develop and present B2B marketing strategies to management along with the proposed budget


  • implement the marketing strategy making use of the approved platforms




  • track marketing performance and investments and present monthly reports to management(weekly for social media/digital)




  • Monitor and report on competitor activity




  • Write copy for various marketing distributions (fliers, brochures etc)




  • Work closely with both the in-house and external creatives to design marketing materials




  • Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration




  • Develop new marketing initiatives e.g events or collaborations to strengthen engagement with our TA




  • Source for and secure sponsorships that would be beneficial to the business




  • Conduct market research via client questionnaire/surveys 




Key Requirements & Qualifications




  • Proven ability to develop brand and marketing strategies and communicate recommendations




  • Minimum of two (2) years experience in a similar role




  • Ad agency experience is a plus.




  • Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.




  • Experience in identifying target audiences and devising effective campaigns




  • Familiarity with B2B advertising campaigns




  • Excellent understanding of the full marketing mix




  • Strong analytical skills partnered with a creative mind




  • Data-driven thinking and an affinity for numbers




  • Outstanding communication skills




  • Up-to-date with latest trends and marketing best practices




  • Hands-on experience with web content management tools, like WordPress




  • Proficiency in MS Office/Google Workspace




  • Knowledge of SEO and Google Analytics




  • Experience with marketing campaigns on social media




Deadline: Interested parties should send their online applications on or before 18th March 2021


Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH


We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.





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