Marketing Job at Absa Bank Limited

  • Published date: June 28, 2022
  • Category: Marketing & Communications
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description


Overall Job Purpose:



  • This role is responsible for developing, implementing, and executing strategic marketing plans and programs to meet the brand and business objectives.

  • The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).

  • They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.  

  • The role holder will set budgets for marketing programs and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.

  • They will provide relevant marketing insight and input in cross-functional business project teams.


Main accountabilities and approximate time split.


Design and Implementation of Marketing Strategies - 40%



  • Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives

  • Engage with the Business Units and obtain relevant information to input into the GTM design

  • Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities

  • In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication

  • Continuously review the marketing plans to ensure a relevant fit with current business strategy

  • Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans

  • Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy

  • Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies

  • Present research findings to Business Units and other key stakeholders responsible for executing on business strategy

  • Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit

  • Influence development of compelling creative to bring the brand purpose and proof-points to life

  • Manage the digital marketing activation on all campaigns and programs

  • Follow the day-to-day processes in MCR Kenya.


Integrated Campaign Management and Measurement – 20%



  • Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns

  • Participate in all campaign projects affecting the relevant BU’s and drive activity through from brief to final output, working with internal clients and 3rd party agencies

  • Drive process, governance, budgets, ensuring requirements are met, and monitor project finances

  • In collaboration with the BU’s, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting

  • Jointly with product managers, own and track the delivery of set brand and business KPIs.


Channel Marketing Support – 15%



  • Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy

  • Ensure consistent brand messaging across all owned and paid media channels

  • Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy

  • Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.


Team Development - 10%



  • Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.

  • Work with business teams to develop a better understanding of the business divisions and their priorities

  • Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours

  • Work collaboratively with colleagues to help create a highly effective function, demonstrating ‘one team’ behaviours and fostering a positive working environment

  • Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function

  • Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.


Technical Skills:



  • A Bachelor’s Degree in Marketing, Communications, or related field

  • A Master’s Degree will be an added advantage

  • Accreditation from relevant professional associations will be an added advantage

  • Digital marketing proficiency


Competencies:



  • Deep understanding of traditional and emerging marketing channels

  • Excellent communication skills

  • Ability to think creatively and innovatively

  • Budget-management skills and proficiency

  • Professional judgment and discretion

  • Analytical skills to forecast and identify trends and challenges

  • Familiarity with the latest trends, technologies, and methodologies in marketing

  • Ability to adapt to suit to changing business environment

  • Customer obsessed at the core

  • Third party agency management

  • Leading and supervising

  • Negotiation Skills

  • Relating and networking

  • Planning and organizing

  • Business Acumen

  • Results orientation

  • Stakeholder engagement


Expertise and Experience:



  • Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team

  • Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)

  • Project management



 

Method of Application


Interested and qualified? Go to Absa Bank Limited on absa.wd3.myworkdayjobs.com to apply

 

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