Marketing Manager at Reeds Africa Consult
- Published date: February 16, 2022
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Job Purpose;
- To understand consumers, develop marketing strategies/plans, and manage brands to ensure market competitiveness
- Main Tasks and Responsibilities
- Defining and managing category marketing strategies, identifying key insights from competitor, consumer, and category analysis.
- Managing all the marketing activities for the organization and providing guidance to other sections within the business regarding branding and marketing.
- Evaluating brand performance in the market and identifying improvement opportunities based on the analysis.
- Developing overall yearly marketing strategy and defining the offering and customer’s value proposition.
- Conducting market research to assist in the development of new products and also formulating promotions/Sales strategies.
- Keeping track of Weekly CPI and also monthly KPI scores.
- Establishing and managing marketing budgets for designing and executing brand and product marketing programs for effective positioning of products.
- Managing suppliers and formulating standards for various market expenses as well as being in charge of approvals for the daily expenses including the claims.
- Developing and deploying annual marketing plans for all brands and developing a brand identity.
- Initiate and execute the projects, plans and share reports.
- Planning and implementing marketing activation activities in new markets
- Providing leadership, guiding, mentoring and identifying training opportunities for the development of the employees in both the Sales and Marketing sections.
Skills and Qualifications
- Bachelor’s Degree in Sales and Marketing or any relevant field
- A minimum of 5 years’ in brand or Marketing Manager Position, 2 of which must be in FMCG Industry.
- Must have managed a team
Method of Application
All applications should be done on or before close of business 21st Feb 2022 via consult@reedsafricaconsult.com Only shortlisted candidates will be contacted
Interested and qualified? Go to Reeds Africa Consult on www.linkedin.com to apply
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