General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

• manage and coordinate all marketing, advertising and promotional staff and activities


• conduct market research to determine market requirements for existing and future products


• analysis of customer research, current market conditions and competitor information


• develop and implement marketing plans and projects for new and existing products


• expand and develop marketing platforms including social media platforms


• manage the productivity of the marketing plans and projects


• monitor, review and report on all marketing activity and results


• determine and manage the marketing budget


• deliver marketing activity within agreed budget


• report on return on investment and key performance metrics


• develop pricing strategy


• create marketing presentations


• liaise with media and advertising


• collaborate with the sales function


• monitor industry best practices

Education and Experience

• business or marketing-related degree or equivalent professional qualification


• experience in all aspects of developing and managing marketing strategies


• technical marketing skills


• proven experience in customer and market research


• relevant product and industry knowledge


• digital marketing skills


• experience with relevant software applications

Key Competencies

• excellent written and verbal communication skills


• collaborative skills


• formal presentation skills


• organization and planning


• strategic and critical thinking skills


• data analysis and management


• problem analysis and problem-solving


• team leadership


• persuasiveness


• adaptability


• creativity


• judgment and decision-making

What are the top 5 skills you need to be a successful marketing manager today?

Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.

• collaborative and communication skills - able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams


• technological and digital marketing skills - contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management


• critical thinking skills - able to understand situations and problems, identify cause and effect relationships and develop effective strategies


• analytical skills - agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently


• creativity and innovation - able to develop new concepts and devise unique marketing campaigns