Marketing Manager Digital Jobs vacancy in Kenya 2019
- Published date: April 12, 2019
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Marketing Manager Digital Jobs vacancy in Kenya 2019
Career Employment Marketing Manager Digital Nairobi Kenya April 2019
Job Summary
Our client is a top 100 fastest growing Mid-size Company in East Africa dealing with auto spares. They are looking for a Marketing Manager to be responsible for deploying successful online and offline marketing campaigns and own their implementation from ideation to execution.
- Minimum Qualification: Bachelor
- Experience Level: Management level
- Experience Length: 5 years
Job Description
Key Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Required
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Demonstrable experience in marketing together with the potential and attitude required to learn
- BSc degree in Marketing or related field
Salary: Ksh. 120,000 – 180,000 negotiable based on qualification and experience
Deadline: 20th April 2019
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