Marketing Manager Greater Africa at Kerry
- Published date: October 3, 2023
- Category: Management & Business Development
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
About the role
This individual will be responsible for the planning, co-ordination and implementation of all marketing, analysis, communications, and consumer research for customers in the Kerry West Africa region.
Key responsibilities
CONSUMER INSIGHTS & RESEARCH
Drive consumer research to develop actionable consumer and market insights
- Compile customer intelligence reports as required by the Commercial teams
- Analysis and interpretation of consumer data
- Competitor analysis
- Develop consumer insights to support Kerry’s Insights Sales’ approach to selling
- Market analysis / segmentation
MARKETING AND COMMUNICATIONS
- Manage local market research and consumer insights agency projects
- Deliver customer intelligence to facilitate the creation of commercial presentations and strategy development.
- Align customer marketing objectives with broader Kerry strategy
- Support the commercial team in preparation and delivery of professional presentations to customers (e.g., assist with presentation preparation, create support material, etc.)
- Provide marketing support for commercial teams in the zone for customer development activities e.g., customer strategy presentations, market / category analysis as required
- Coordinate key customer engagement in close consultation with the RD&A and Commercial teams.
OPERATIONAL EXECUTION
- Project management of key customer initiatives
- Collaborate with marketing colleagues from other regions as required to share insight and assist in marketing initiatives.
Qualifications and skills
- 7 - 12 years’ experience in a similar role
- FMCG Food & Beverage marketing background an advantage
- Business / Marketing degree or equivalent
- Strong presentation and research skills
- Experience with developing market research and consumer insights
- Computer literate with knowledge of MS office suite of applications
- Valid driver’s licence and own transport
- Strong analytical and strategic skills
Method of Application
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