Job Description

Job Title: Marketing Manager

Reports to: Managing Director

Client: Manufacturing Company

Location: Nairobi

Gross Salary: KES 200,000 – KES 250,000

Job Purpose: The successful candidate will be responsible for making sure that the brand grows and the company grows into a trusted household brand. As a Marketing Manager you will be responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives.

To do this, you are responsible for designing and implementing comprehensive and multi-channel marketing strategies and the means to measure their effectiveness.

Duties & Responsibilities;

• Develop company brand strategy and brand calendar for on-demand services in cooperation with the functional Brand team.


• Advertising –Manage mainstream adverts and online campaigns to ensure ROI


• Branding- Ensure all company branches are branded and with clear directions given


• Be the key point of contact with partners on all marketing-related topics


• Drive Marketing Performance planning and optimization across all categories to ensure achievement of business OKRs in terms of buying customers, orders, and ROI from marketing investments


• Lead campaign planning for all categories on-demand services to grow user engagement. Working closely with commercial and logistics team to ensure cross-functional coordination on selected campaign’s areas (city, district) and key partners (Saccos, supermarkets, Hotels, Institutions)


• Work closely with channel owners to drive optimization of digital channels such as Paid Online Marketing and CRM, and co-lead development of strategic initiatives.


• Marketing Strategy and Marketing Plan- Develop marketing strategies and plans for the company and implement them.


• Customer Service- Development of marketing programs and plans to ensure effective customers service and increase re-order levels.


• Develop Relationship Marketing- Both for internal marketing and external marketing so as to cultivate relationships and create an even stronger brand.


• Competitors Marketing Analysis-Be up to date and report activities- pricing, new products, marketing activities so as to gain an edge over the rest based on their factual competitions marketing activities


• Constant feedback to the management from the market and decide on future strategies


• Work closely with the social media marketers to manage online campaigns and adverts and manage the digital marketing team

Qualifications

• University Graduate, specialization in business or Marketing is an added advantage.


• Four plus (4+) Years of Experience as a Marketing Manager.


• Understanding of customer journeys, customer experience and retention.


• Experience in Fintech/E-commerce environment is a plus.


• Good team player, and confident presenting to stakeholders.


• Strong communication, interpersonal & management skills.


• Strong data analysis, strategic and analytical skills, high detail orientation.

How to Apply

Qualified & Interested candidates should send their application along with detailed CV indicating their daytime contact details to jobs@gaprecruitment.co.ke by Monday 26th July 2021.

The subject of the email should be Marketing Manager.

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