Marketing Officer at Kenya Institute of Management (KIM)
- Published date: March 27, 2024
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
KEY RESPONSIBILITIES
- Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.
- Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.
- Generate live leads and make follow ups to be able to convert them into business
- Implement Institute’s marketing policy at the user Unit to ensure total compliance
- Oversee creation of advertisement and marketing materials to promote KIM products
- Participate in evaluation of marketing activities to measure its effectiveness.
- Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation
- Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).
- Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
- Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
- Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.
- Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.
KEY PERFORMANCE INDICATORS
- Increase brand loyalty and equity
- Greater brand visibility
- Compliance top budget provision
- Compliance to Institute policies and Procedures
- Number of linkages created that can lead to business
COMPETENCIES
Technical
- Computer Literacy
- Enterprise Resource Planning(ERP)
- Customer Care skills
- Public Relations
- Report writing
- Networking skills
- Business Development skills
- Marketing skills
KNOWLEDGE & EXPEREINCE REQUIRED
- Bachelor Degree in Marketing or related field.
- Three (3) years of relevant work experience in the service industry.
Method of Application
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