Job Description

Monarch Insurance Marketing Manager Job in Nairobi 2019

Career Employment Marketing Manager Nairobi Kenya June 2019

Our client The Monarch Insurance Company Limited is a leader in the insurance sector with over 30 years’ experience in insurance service providing tailored products in both general and life insurance.

They are seeking to recruit a highly talented professional to fill in the following position in their Nairobi office:

Marketing Manager

Reporting to the General Manager-GIB, the Marketing Manager is responsible for planning and implementing the marketing and sales strategies in order to meet the company’s sales targets.

Principal Accountabilities

• Identifying, developing, and evaluating the marketing strategy, based on the knowledge of the company’s objectives, market characteristics, and operational costs and mark up factors


• Formulating, directing and coordinating marketing activities and policies to promote products and services


• Regularly getting in touch with branch offices to discuss new marketing procedures


• Planning the marketing budget and working with the marketing team and the management team to achieve targets


• Planning and directing the distribution strategies


• Advising the company on local, national, and international factors affecting the insurance business


• Recruiting, training and developing intermediaries for business growth


• Managing and identifying the marketing potential of the existing branches considering statistics and expenditures


• Monitoring customer preferences to determine the focus of sales and marketing efforts


• Consulting with clients and other stakeholders in the insurance industry to gain advice regarding the insurance products expected to be in demand


• Reviewing the operational records and reports to project sales and determine profitability


• Ensuring a good relationship with clients is maintained


• Attending to clients’ enquiries and resolving complaints regarding service delivery


• Performing after -sales customer service


• Preparing comprehensive marketing reports to be used for internal analysis by various departments, the Board of directors and also for evaluation of the Company’s financial status by the government, Insurance Regulatory Authority, external and internal auditors


• Performing public relations and corporate social responsibility


• Representing the company at trade fairs and associations to promote products and services


• Organizing internal and external marketing events


• Safeguarding the company’s interests and reputation in ensuring the organizational values and standards are maintained during the marketing campaigns


• Managing, supervising and advising on the hiring, training, and performance evaluations of marketing and sales staff.


• Leading the marketing staff in overseeing product development and monitoring trends that indicate the need for new insurance products


• Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit and loss projections


• Initiating market research studies and analysing the findings


• Conducting market surveys to identify potential markets for products and services


• Ensuring production/targets reports are produced weekly/monthly/quarterly in order to monitor business performance


• Networking with banks for premium financing, asset financing etc.

Key Skills and Qualifications

• Bachelor’s Degree in Commerce


• At least 5 years’ experience in the insurance sector


• ACII (Associate of Chartered Insurance Institute of London) qualifications


• Excellent knowledge of insurance industry and the Kenyan market


• Knowledge of IRA, KRA, AKI, RBA regulations


• Good knowledge of MS office


• Ability to provide juniors with a clear direction


• Ability to motivate and empower others


• Provide staff with development opportunities and coaching


• Good organizational and presentation skills


• Ability to run and manage effective meetings


• Keep up to date with competitor information and market trends


• Identify business opportunities for the organization


• Demonstrate financial awareness


• Control costs and think in terms of profit, loss and added value


• Produce a range of solutions to problems


• Seek opportunities for organizational improvement


• Device effective change initiatives


• People person who has experience in dealing with people with different ethnic and cultural background

Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke stating their current and expected remuneration (MUST), daytime telephone contacts and addresses of three referees with the subject “MARKETING MANAGER” by Thursday 20th June 2019.

Only shortlisted candidates will be contacted.

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