Job Description

Agricultural Marketer Job, Sales & Marketing Jobs Kenya 2021,

Job Description- AGRICULTURAL MARKETER

The Pearl of Africa oil and Nut company is a farming and trading company that deals with export of variety of agricultural products like macadamia nuts, avocado fruits, coffee, cocoa, soya beans, cotton, kidney beans, vanilla, black tea, honey and essential oils like lemon grass, palmarosa, eucalyptus and basil.

JOB OVERVIEW

 The agricultural Marketing manager responsibilities include; tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity, this should in turn reflect in successful closing deals with international clients.

He/she is primarily responsible to sell products to international buyers, negotiate contracts & payment terms, arrange the transport of products, maintain sales records, manage inventory and monitor product quality. You’re responsible for creating lasting customer relationships and securing repeat orders. You must also ensure the products you sell are a good value and of high quality for your customers.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities 

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door


• Deploy successful marketing campaigns and own their implementation from ideation to execution


• Experiment with a variety of organic and paid acquisition channels like content creation, content duration, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups


• Build strategic relationships and partner with key industry players, agencies and vendors


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely


• Oversee and approve marketing material, from website banners to hard copy brochures and case studies


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• Demonstrable experience in AGRICULTURAL marketing together with the potential and attitude required to learn


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Experience in setting up and optimizing Google Adwords campaigns


• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets


• A sense of aesthetics and a love for great copy and witty communication


• Up-to-date with the latest trends and best practices in online marketing and measurement


• BSc/MSc degree in Marketing or related field


• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying


• Understand the competitive landscape—be an expert on our competition and how they are


• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer


• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they Then drive changes to our sales and marketing processes based on what you learn


• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new


• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required


• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the


• Act as the primary thought leader for the products you support externally, including speaking engagements and written works


• Versatile marketing experience with years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)


• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid


• Excellent people and management skills to interact with staff, colleagues, cross- functional teams and third Team player!


• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid

How to Apply

Pay is a base of $600 with an agreeable commission on every successful sale. Send resume to gmutabari@gmail.com

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