Job Description

Vacant Position: Sales Representative (On-Trade)

Location: Mountain Region

Our client, Pernod Ricard is a worldwide co-leader in the wines and spirits industry.

They are seeking to recruit a Sales Representative to join their team.

Main Purpose of the Job: To take ownership for maximizing business volume through successful strategic planning, execution, and evaluation of key sales functions to enhance sustainable growth and profitability for the company.

Key Responsibilities:

Sales, Distributors and Budget Management

• Managing daily calls to customers (stockists, on trade outlets, off trade outlets) to verify and develop product sales.


• Ensuring new customers are being developed


• Managing a sales development budget with customers in the area.


• Managing the successful implementation and execution of the promotions according to the plan.


• Scheduling weekly business review meetings with the distributors to discuss sales targets, marketing ideas and tools, problems etc.


• Controlling individual Travel and entertainment budget within the set limits.


• Controlling sales development budget for your arear or outlets.

Management Reporting and communication

• Filling minutes of meeting with detailed action plans copying all respective parties involved.


• Liaising with the Marketing Manager and Sales Manager on a weekly basis.


• Recording daily sales activity on a daily dashboard with a weekly summary for the Sales Manager.


• Preparing ad hoc reports where requested by the Management regarding sales, displays, promotions.


• Collating of documentation required for opening of new accounts (liquor licences, ID, Documents etc)


• Liaising with respective Area Managers regularly to identify monthly and quarterly promotional cycles and appraising their success.


• Identifying key competitor activity and strategy such as new products launches, activations and promotions in the area for sharing with the Sales Manager.


• Proposing ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications and reputation of PRK.


• Identifying, developing and communicating risk management plans for your area.

Experience & Qualifications Required

• Marketing or Business degree.


• Experience: 3-5yrs international consumer goods.


• IT Skills: conversant with using Microsoft Excel, PowerPoint, as well as sales system.


• Valid Kenyan driving licence.


• Some Knowledge of international spirits and wines is a plus.


• A passionate, self-confident individual that is professional and result driven.


• Strong integrity and ability to work within a team.


• Trendy, fashionable and well groomed.


• Able to work independently within set parameters.


• Good negotiation and customer relationship management skills


• Good interpersonal skills both internal and external relationships


• Great Oral and written communication skills.


• Good at planning and organizing to ensure priority task management.

To apply send your CV to recruit@flexi-personnel.com by 20th April 2021.

NB: Flexi Personnel does not charge candidates for job placement

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