Job Description

Digital Marketing Job, Latest Sales & Marketing Jobs In Kenya.

Job Title: Digital Marketer, 

Reports to : Marketing Manager, 

Job Purpose

To ensure continuous favorable business growth for the hospital as well as favorable customer retention through innovative, strategic, cost-effective and high impact activities and engagements on all the digital platforms the hospital is engaged in.

Main duties and responsibilities

• Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.


• Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.


• Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.


• Responsible for addressing videography and photography needs of the hospital.


• Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.


• To ensure that the company website is easily found by the target audience


• To optimize website structure and content to drive relevant traffic to the website.


• He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved


• Execute eCommerce and social media strategies to meet revenue and growth targets.


• He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.


• The digital Marketer will be responsible for converting an online visit into online sales


• Play a key role in the strengthening and implementation of the company’s strategy


• Website data management and analysis.


• Strategy implementation and monitoring through data analysis and SOI


• Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue


• Ensuring that payment options and promotional tabs are configured correctly.


• Monitoring website traffic and customer reviews to gauge responses to site updates.


• Analyzing sales-related data to predict future sales


• Collaborate with the team on improving marketing materials based on insights from the field.


• Always understand the current market trends including competitors and communicate such information to the management team.


• Provide excellent customer service and management to all customers


• Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising


• Ensuring existing accounts are active and trading favorable volumes with the hospital in line with facility targets, through constant engagements, follow-ups, updates, courtesy engagements and health talks.


• Addressing customer complaints (both corporate and non-corporate), knowing the nature of the complaint and forwarding it to the relevant parties for resolution and finalizing with a follow-up with the client.


• Ensure Outpatient process flow is smooth and at a favorable speed for majority of the clients.


• Addressing queues and responsible for dissolving the queues using proactive initiatives.


• Addressing patient or family complaints and coming up with solutions for the problems.


• Coordinating with other OPD HODs to ensure the operations in the unit are customer friendly.


• Management of feedback.

Minimum Requirements 

• Bachelor’s Degree in BBIT, Marketing& Communication, or any other Business related field


• At least 2 years of experience in Digital Marketing


• Excellent data analytics and excel proficiency is a plus

Personal Characteristics 

• Demonstrable understanding of the strategic role of marketing and communication to impact on business results


• Excellent writing and editing skills


• Problem-solving and analytical skills to interpret sales performance and market trend information.


• Must have the ability to develop and successfully execute and track marketing campaigns


• Excellent planning, and organizational skills with high integrity


• Good interpersonal skills.


• Able to work responsibly under pressure and unsupervised


• Quick decision-making capabilities.


• Good understanding of the importance of customer experience.


• Experience in developing marketing and sales strategies.


• Communication skills


• Negotiating skills

How To Apply

If your background, experience and competence match the above specifications, please send us your application (cover letter & CV/Resume) quoting the job title on the email subject (Digital Marketer), your current and expected remuneration, testimonials and full contact details of 3 referees, to careers@premierhospital.org. The application should be received not later than 5.00pm on 06th May 2023. We shall ONLY accept ONLINE applications. Interviews will be conducted on a rolling basis. Due to the high number of applications, only shortlisted candidates will be contacted

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