About the Role

The Maternal Health Product Owner will follow principles of Behavioral Product Management to enhance askNivi’s existing maternal health offering. This position will work with Nivi’s diverse team (including engineers, marketers, salespeople, and content writers spanning four countries) as well as external partners to:

• Continually enhance askNivi’s maternal health–content and related assets–to help mothers through their pregnancy and postpartum period, and understand what drives and inhibits care seeking behaviors


• Develop and refine a set of playbooks and best practices for how the product is marketed to various consumer segments, and prove the efficacy of those playbooks through specific customer use cases


• Define and develop playbooks for how the product integrates with the health system to ensure seamless handoff from the digital realm to real world health services, and see that consumers are consuming health services offered by our customers


• Develop analytics which inform internal decisions and which are compelling and persuasive tools for onboarding and retaining partners in the health system


• Incorporate factors from customer requirements, industry best practices, theory from relevant fields, and operating environment


• Use the product platform to gather and understand insights about who our users are in terms of demographics, mindset, and resources and incorporate that formatively into product choices and communication


• Define measurable outcomes to achieve that fit within the overall business strategy and that also meet the expectations of individual customers; Iterate, assess, and adjust based on qualitative and quantitative feedback


• Collaborate to advance company-wide goals


• The right candidate will have a proven track record of turning ideas into behavior change models, have a background in working with expecting and new mothers, working with and supporting diverse populations, and using data to inform the creative process.


• This position is 100% remote (with occasional travel) and reports to the company’s Chief Technology Officer.

Requirements

• 3+ years of experience in maternal health with specific knowledge of how to help pregnant and new mothers access the care they need at the right time


• 3+ years of experience working with culturally diverse populations


• Knowledge of behavioral psychology, behavioral economics, health advocacy, human factors, social work, or other field relevant to individual health decision-making


• Excellent communication skills


• Good time management skills


• Self motivated and self managing


• Fluent with at least one project management tool – we use Jira