Real Estate Head of Digital Marketing Job in Kenya (150K)

  • Published date: October 3, 2022
  • Category: Management & Business Development
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description

Job Title: Head of Digital Marketing – Hospitality


Industry: Real Estate


Location: Nairobi


Gross Salary: Kes 100,000 – 150,000


Our client is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa.


They are seeking to hire an energetic, creative, smart and passionate individual who can help grow the brand.


He/she will be responsible for planning and managing all marketing aspects of the hospitality arm of the business.


He/She will also be responsible for the business development of their assigned products.


Key Responsibilities



  • Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.

  • Content Creation: Ability to create content and work with content creation agencies to showcase our entities.

  • Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.

  • Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.

  • Website Management: Review the website weekly and make changes as and when required.

  • Have an understanding of SEO.

  • Must be able to create packages and offers to attract the retail market / .

  • Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.

  • Grow our partnerships with travel agents.

  • Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.

  • Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).

  • Rolling out marketing plans and product campaigns.

  • Leading creative projects including but not limited to photo shoot/ video shoots for product ads.

  • Conducting social media audits to ensure best practices are being used.

  • Respond to all issues with prompt attention.

  • Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.

  • Performing administrative tasks to ensure the functionality of marketing activities.

  • Updating databases, spreadsheets, and inventory lists.

  • Preparing promotional presentations and organizing promotional events.

  • Building strong relationships with customers.


Requirement and Qualifications



  • Bachelor’s degree in Marketing or related field

  • 3 years’ experience in marketing, hospitality industry

  • Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize

  • Conversant with OTAs

  • Entrepreneurial spirit with demonstrated creativity & innovation in business

  • Ability to learn quickly and manage workload in a demanding environment

  • Experience with Microsoft Office (Word, Excel, PowerPoint)

  • Outstanding communication skills with a strong attention to detail


How to Apply


If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Head of Digital Marketing – Hospitality) to vacancies@corporatestaffing.co.ke before 7th October 2022


 

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