Regional Sales Manager - Lower Eastern at BASF East Africa Ltd
- Published date: November 14, 2023
- Category: Management & Business Development
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Responsibilities
- The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area.
Duties will include the following:
- Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments
- Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings
- Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making
- Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers
- Implement credit risk management for retailers as well as manage distributors and the entire route to market channel
- Create strong relationships with retailers and farmers as part of CRM efforts to maintain customer loyalty
- Ensure adherence to all BASF guidelines and procedures in order to maintain compliance standards
Qualifications
- Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field
- Minimum 5 years of experience in marketing, sales, technical and business development preferably in Lower Eastern Region
- Extensive knowledge and experience in the crop protection industry in Kenya
- Strong skills in key account management and field/project management
- Excellent written and oral communication skills
- Self-driven and motivated with strong organizational abilities
- Proficiency in Microsoft Office programs
Method of Application
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