Job Description

Our client, a SACCO with a national outlook seeks to recruit a Business Development Manager to be based in Nairobi.

Job Summary: To improve the Sacco’s market position, achieve financial growth, and implement long-term organizational strategic goals which will build the key customer/member relationships; identify business opportunities; negotiate and close business deals and maintain extensive knowledge of current market conditions.

Job Description / Requirements

Business Growth

• Responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.


• To manage and market all the income avenues i.e., salary accounts, agency banking, insurance agency, Sacco 360 link and various products to ensure profitability and sustainability.


• Prepares and coordinates the implementation of the marketing plan to meet the set Business Growth targets.


• Conduct market research on new products and services including competitor activity analysis with a view to identifying emerging needs / demands and gauge customer satisfaction and recommend changes to products and services.


• To monitor member satisfaction and ensure that customer’s suggestions, complaints and views are recorded and addressed to enhance customer experience and minimize member exit and dormancy


• To prepare monthly report on product / services consumption and advice CEO & Credit committee on the effectiveness of the business growth strategy.


• Selling and cross-selling of Sacco products

Insurance

• Manage the insurance agency as a revenue centre, spearhead the insurance product development process ensuring customer centric products


• Developing and executing marketing and branding strategies aimed at creating awareness for insurance product uptake


• Acts as the liaison person between the insurance providers, regulator, members and the Sacco


• Maintain up to date insurance records on members, products bought, renewal dates among other details and ensure timely notification of renewals


• Reconciliation of accrued Insurance commissions and following up with the insurance providers for settlement.


• Identify and initiate partnerships with insurance providers so as to increase market share.


• Prepare Insurance agency monthly performance reports on new clients, commissions and customer feedback.

Marketing & Customer Relations

• Develop and provide leadership in implementation of marketing and communication strategy to achieve the Sacco’s business and corporate strategies;


• Execute and integrate online and offline marketing initiatives including mass media, email, print, direct mail, social media, company websites, branch awareness and other marketing initiatives.


• Prepare annual marketing plans and forecasts for the Sacco;


• Direct and analyse regular market research in order to develop insights for product development, brand positioning and brand equity growth;


• Carry out market intelligence and surveys, accelerate growth in membership and product uptake;


• Lead the development and implementation of the society’s marketing vision and strategy;


• Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities in the society;


• Ensure consistent brand messaging across ordinary, digital and social media marketing channels;


• Provide feedback into product development and service offers, participate in their development and collaboration to create, launch and track performance of product and service offerings in our markets;


• Evaluate marketing effectiveness by allocating, managing and monitoring advertisement and promotion budgets periodically;


• Provide delightful customer experience to both external and internal customers

Qualifications:

• Diploma/Bachelor’s degree in commerce-marketing/ Insurance or an equivalent


• Post-graduate qualifications in Marketing is an added advantage.


• Experience with Business Development in Insurance is mandatory


• Certificate in proficiency (COP) – Insurance.


• 5 years ‘working experience in Marketing and sales management within the Banking/SACCO/Financial Industry.


• Successful track record in achieving set revenue targets

How to Apply

Qualified candidates to apply via email jobs@careermanagementcentre.com and cc rachaelkiarie3@gmail.com clearly indicating the position they are applying for on the email subject as “Business Development Manager” by COB 27th July 2021.

Due to the urgency, applications will be reviewed as they come in.

NB: Only short-listed candidates will be contacted.

Career Management is a proud equal opportunity Employer and does not discriminate the applicants on any basis.

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