Sales & Marketing Director Job at Pawame

  • Published date: September 4, 2020
  • Category: Sales
    • Location: Nairobi, Nairobi
  • Jop type:
  • Salary: Ksh Not mentioned
  • Company name: Jobs in Kenya

Job Description


Key Activities And Responsibilities Of The Role
Sales: Achieve and maintain month on month average revenue growth, as stipulated in the financial model by December 31st 2020 and onwards



  • Effectively recruit and manage the performance of the Sales and Marketing management team.

  • Coach and guide regional managers in order to maximize the sales potential in their regions.

  • Optimize existing sales channels and develop innovative new ones in order to diversify the organization’s sales capability.


Sales: Optimize and Standardize existing sales channels by December 31 2020



  • Optimize and standardize field sales methods in order to effectively measure their performance and ensure continuous growth and sound ROI:

  • Door to Door

  • Market Storms

  • Group sales

  • Assess & redesign the function of the Tele sales team in order to elevate their contribution to at least 20% of total revenue by December 31 2020.


Sales: Increase the average revenue generated per sales agent per month by 50% by December 31 2020 and by a further 100% by December 31 2021
Effectively Restructure The Management Of The Field Sales Force, Ensuring Excellence In Sales Agent Recruitment, Training And Career Development, Resulting In



  • Significantly higher average productivity.

  • Significantly longer tenure with the company.


Sales: Develop and execute a sales strategy that assures an average of at least 80% repayment efficiency over the first 3-months of payments post-sale



  • Design and implement an effective incentive compensation structure that will:

  • Be cost effective with respect to the unit economics Attract top talent in the industry.

  • Ensure adequate drive in generating new sales.

  • Ensure adequate drive in ensuring strong repayment behaviors.

  • Work with HC, ICT and other functions in the organization to ensure that the agents are well equipped with resources and systems to pursue incentives successfully.


Business Development: Define and develop at least 2 new sales channels with clear performance management metrics, with each comprising at least 20% of total new revenue generation, reducing overall average customer acquisition costs by at least 20% by December 31 2021



  • Develop a third sales channel, that is separate from field and Telesales, comprising of at least 20% of new revenue generation by June 30 2021.

  • Develop At least one additional sales channel based on a national partnership, comprising of at least 20% of new revenue generation by December 31 2021.


Marketing: Align the company’s mission, vision brand and unique value proposition across the sales organization
Differentiate the organization from its peers and emphasize its core values across:



  • Marketing materials

  • Agent Training curriculum

  • Branding of agents and county shops

  • Market activation initiatives



 

Method of Application


Interested and qualified? Go to Pawame on www.shortlist.net to apply

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