Sales & Marketing Director Job at Pawame
- Published date: September 4, 2020
- Category: Sales
-
- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Key Activities And Responsibilities Of The Role
Sales: Achieve and maintain month on month average revenue growth, as stipulated in the financial model by December 31st 2020 and onwards
- Effectively recruit and manage the performance of the Sales and Marketing management team.
- Coach and guide regional managers in order to maximize the sales potential in their regions.
- Optimize existing sales channels and develop innovative new ones in order to diversify the organization’s sales capability.
Sales: Optimize and Standardize existing sales channels by December 31 2020
- Optimize and standardize field sales methods in order to effectively measure their performance and ensure continuous growth and sound ROI:
- Door to Door
- Market Storms
- Group sales
- Assess & redesign the function of the Tele sales team in order to elevate their contribution to at least 20% of total revenue by December 31 2020.
Sales: Increase the average revenue generated per sales agent per month by 50% by December 31 2020 and by a further 100% by December 31 2021
Effectively Restructure The Management Of The Field Sales Force, Ensuring Excellence In Sales Agent Recruitment, Training And Career Development, Resulting In
- Significantly higher average productivity.
- Significantly longer tenure with the company.
Sales: Develop and execute a sales strategy that assures an average of at least 80% repayment efficiency over the first 3-months of payments post-sale
- Design and implement an effective incentive compensation structure that will:
- Be cost effective with respect to the unit economics Attract top talent in the industry.
- Ensure adequate drive in generating new sales.
- Ensure adequate drive in ensuring strong repayment behaviors.
- Work with HC, ICT and other functions in the organization to ensure that the agents are well equipped with resources and systems to pursue incentives successfully.
Business Development: Define and develop at least 2 new sales channels with clear performance management metrics, with each comprising at least 20% of total new revenue generation, reducing overall average customer acquisition costs by at least 20% by December 31 2021
- Develop a third sales channel, that is separate from field and Telesales, comprising of at least 20% of new revenue generation by June 30 2021.
- Develop At least one additional sales channel based on a national partnership, comprising of at least 20% of new revenue generation by December 31 2021.
Marketing: Align the company’s mission, vision brand and unique value proposition across the sales organization
Differentiate the organization from its peers and emphasize its core values across:
- Marketing materials
- Agent Training curriculum
- Branding of agents and county shops
- Market activation initiatives
Method of Application
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