Job Description

Cascade Institute of Hospitality

Job Vacancy: Sales & Marketing Executive

Job Location: Thika

Reference no: CIH-HR-13/2022

Cascade Institute of Hospitality is a premier Hotel School focusing on hospitality and another related discipline.

The ideal candidate must be a target-driven, go-getter with utmost dedication.

Duties and responsibilities

• Develop, execute and iterate the marketing strategy for the brand


• Make use of competitor analysis and market trend information to develop marketing and product strategy


• Create, implement and oversee (digital) media campaigns based on Institute’s objectives


• Supporting sales and lead generation efforts through the different marketing channels


• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.


• Optimize marketing automation and lead the nurturing process through email, content, and social channels


• Develop documentation and road maps for processes and promotions that succeed through email or digital marketing


• Regular campaign monitoring and optimization, with post-buy reporting of key metrics


• Manage and monitor product distribution and performance


• Managing budget overview for all marketing-related activities

Key Qualifications

• Bachelor of Commerce, marketing option or a related degree in marketing from a reputable institution


• The preferred candidate will have at least 3-5 years of experience in marketing in a Tertiary Institution


• Good verbal and written communication


• Good ability to document and communicate in a clear way to sell the Institute’s services to all potential clients.


• Strong analytical, interpersonal, organizational, and problem-solving skills


• Proficiency in Computer Applications.


• Flexible schedule and attentive to details.


• A self-starter and goal achievement-oriented individual who can work without close supervision.

To Apply:

Interested and qualified candidates should send their cover letter and CV to principal@cascade.ac.ke to be received on or before 31st July 2022.

Only shortlisted candidates will be contacted.

Cascade Institute of Hospitality does not charge a fee at any stage of its recruitment process including application, interview, and processing of offer letter. If asked for a fee, report such a request immediately.

Cascade Institute of Hospitality is an equal opportunity employer and canvassing will lead to automatic disqualification.

Apply Now Email Job