Your responsibilities

• Sells products/systems to customers, focusing on volume, mix and profitability targets for assigned Divisions and Product Groups. Main focus selling Electrification customers the complete EL LV Products portfolio of the products like soft starters, contactors, relays, Motor Management Systems, Push buttons, Indication Lamps, Molded case circuit breakers, miniature circuit breakers, air circuit breakers, enclosures, UPS and Power Condition solutions, Lighting controls, Building Automation and Wiring Accessories portfolio etc. customers in construction & infrastructure projects, traders and retail segment focusing on volume, mix and profitability targets for assigned Division/Product Groups and in the selling process work closely with all the stake holders such as End clients, Architects, Consultants, Interior Designers, Contractors, Panel Builders, Distributors for the projects business and establish new as well as serve the existing network of partners, all the Sales activities including liaising actively with influencers should be focused to generate demand and convert it to measurable orders in line with the targets for the year and segment.


• Establish and maintain effective customer relationships to understand customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution. Ensure a positive customer experience throughout the sales process.


• Create added value for the customer and ABB and ensure the successful outcome of transactions, contracts and proposals by using effective sales techniques such as value-based selling. Communicates details in accordance with ABB offering and strategy (delivery time, payments, and general terms and conditions), achievement of assigned demand revenue targets for the year and for the assigned territory in line with the relevant financial KPIs like volumes and product mix, profitability, net price variance.


• Ensure efficient marketing activities and value proposition to customers, take initiatives in driving the marketing campaigns, promotional activities as and when required with the support and actively liasing with the product marketing team.


• Identify and drive the development of new market, segment, customer profile related opportunities in the designated market and ensures know-how sharing and cross-collaboration.


• Manage administrative procedures in sales processes as per company policy, legal guidelines and support collection and project management activities when needed, support offers creation in coordination with the bid and proposal department and/or the Product Marketing Specialist / Marketing & Sales Manager. Ensure appropriate technical and financial aspects of offers, including prices and trading conditions as well as internal ABB legal guidelines.

Your background

• Bachelor’s Degree in Electrical Engineering and/or equivalent. Education to MBA level will be an advantage.


• At least 8 years plus of techno-commercial sales experience in large, complex, fast-pace, matrixed, innovative industrial organizations, with direct management of Electrification Products and solutions business within designated geography.


• Ability to create and communicate marketing messages and value propositions effectively to all the business stakeholders.


• Experience in dealing and understanding Smart Power and Smart Buildings Product and Solutions portfolio, especially as it relates to the ecosystem of channel partners, direct sales, segments, solutions & digital selling, and the evolving e-commerce landscape.


• Strong problem solving, learning agility and ability to deal with shifting priorities and issues. Ability to supervise and manage multiple projects at the same time. Results focused and able to work well under pressure and against tight deadline.


• Analytical and strategic in consolidating data into valuable information for the business to act upon.


• Entrepreneurial attitude, excellent communication skills and senior executive presence. Self-driven with networking, collaboration, and intercultural skills.


• Fluency in both spoken and written English language is a must.